Zulily Taps Fashion-Forward Gen Z to Inspire Exclusive Resort Wear Kids Capsule Collection

Designed by children, for children, the first Zulily x Sunshine Swing Resort collection is launched, now available exclusively on Zulily.com

SEATTLE, January 5, 2022 / PRNewswire / – As the New Year begins comes the opportunity for moms to help their children redesign their look with unique and trendy baby-inspired styles. Today, online retailer Zulily launches its inaugural capsule collection featuring the designs of six inspiring winners of the Zulily 2021 Back-to-School contest, #UniquelyZu. The exclusive collection brought to life by Sunshine Swing will be sold by from 5th January to 19th January, with over 60 styles designed by children, for children.

Zulily x Sunshine Swing Resort Wear Capsule Collection

“At Zulily, we are inspired by how children have taken a more hands-on approach to their personal style. Our research shows that children actively shop with their parents and customize clothes to help them express themselves in new ways.” he has declared Kiki Lockwood, in charge of merchandising for Zulily’s children’s clothing. “With Gen Z contributing to a fundamental change in the way families shop today, we understood the style challenges we wanted to solve: making it easier for moms to find a huge selection of dresses that speak to the unique sense of style. of their children. And, with that, we went straight to the sources of inspiration. “

Zulily’s data1 shows wearing new clothes bring joy to most children (79%) and help 57% feel more confident. Additionally, 90% of teens said it was important for them to define their own unique personal style to distinguish them from their peers. As moms start shopping for summer and essential holidays in February to prepare for the kids’ spring break, an upgrade in the form of cover-ups and swimwear will bring a much-needed mood boost, as 79% of children also say that unique style affects their feelings increase happiness and confidence. Even children turn to mom and dad for inspiration. 59% of teens between the ages of 5 and 16 say they broke into their parents’ closet looking for clothes, and nearly half (47%) of teens say the 2010s were the decade of fashion cooler, closely followed by the 90s and 2000s.

After hearing from children across the country through Zulily’s survey, our six winners were able to reflect those feelings in their unique design approach to Zulily x Sunshine Swing Resort Collection:

  • Kyrie, a 7 year old fan of all things tie-dye, da Riverside, California., she loves the way fashion can make an impactful statement, which is one of the reasons she was drawn to the use of tie-dye in her designs. She added: “Tie-dye is a timeless symbol associated with peace, love and individuality, and I wanted other children to be able to express those positive feelings through their clothes.”

  • Kamden, an 8-year-old budding entrepreneur, from Lee Summit, Mo., was inspired to create fashion options for all children. Whether they were athletic or artistic, he wanted to design an outfit that would fit anyone’s style. She added: “When I am in school, I have found that when I am dressed comfortably, I feel more confident and successful. All children deserve to feel the same way!”

  • Jazlyn, a 9-year-old with remarkable drawing skills, from Post Falls, Idaho, understands firsthand how style affects feelings, sharing: “My designs are meant to allow children to express how they feel through color.”

  • Emma, a 9-year-old with an eye for color blocking, from Seattle, he wanted to create clothes that were both simple and comfortable, yet easy to mix and match. She added: “That’s why I was drawn to the use of pastel colors, which I believe will work for any age and immediately make me feel happy, so I know that others will feel happy too.”

  • Marlee, an 11-year-old with an impressive talent in fashion design, from Roseville, California., has two passions: animals and fashion. She noted: “It’s no surprise you’ll see a vibrant mix of colors and patterns come to life in my designs, which is perfect for those looking for one-of-a-kind spring break essentials.”

  • mada, a 14-year-old digital artist in the making, from Provo, Utah, is inspired by vibrant pops of color and added, “I keep an eye on the fashion trends I see from people whether I’m out and about or at school. This is what inspired me to create unique styles that are sure to set kids apart. from their peers “.

Moms will be happy to see that the kids’ designers took a page from their childhood style playbook with inspired looks showcased by ruffles, denim, rainbows and Lisa Frank– Cotton candy pink style graphics, tie-dye and bright shades of blue, green and orange. The collection includes everything their kids need for a day of sun and surf, including cover ups, swimwear, rashguards and board shorts. The collection ranges in price from $ 12.99 to $ 29.99and features options for girls, boys and unisex in sizes 4-14.

Loved by Zulily fans, the Sunshine Swing brand aesthetic is inspired by carefree days and captures the energy of childhood while giving children the freedom to express themselves. From fun prints to bold colors and playful details – everyone takes center stage in this limited edition collection.

To buy the exclusive Zulily x Sunshine Swing Resort Collection for kids and learn more about when the second collection will be launched, along with the talented kids designers behind the inspiration, visit Zulily’s, The finding.

About Zulily®
Online retailer Zulily helps moms around the world discover amazing offers and fresh style for themselves, their families and their homes. Zulily launches thousands of products at incredible prices every day, curating personalized shopping experiences that include clothing and footwear for the whole family, toys, home decor and more. Zulily’s app uses compelling video and images to bring more than 15,000 big name brands and boutique discoveries to life on mobile.

Zulily is based in Seattle, Washington, with offices in Nevada, Ohio, Pennsylvania, And China. With expertise in technology, merchandising, creative manufacturing, logistics, marketing, customer service and more, members of the Zulily team work together to deliver a fun and engaging shopping experience that stimulates discovery, connection and entertainment. Zulily has saved millions of dollars on its customers since its first sale in 2010. For more information, visit www.zulily.com.

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily, and the Cornerstone brands (collectively, “Qurate Retail GroupSM“), as well as other minority interests and investments in green energy. Qurate Retail Group is dedicated to providing a more humane way to shop and is the largest player in video commerce (vCommerce), which includes video-based purchases on Linear TV, e-commerce sites, digital streaming and social platforms. For more information, visit www.qurateretailgroup.com or follow @QurateRetailGrp on Facebook, Instagram or Twitteror follow Qurate Retail Group on YouTube or LinkedIn.

1 OnePoll survey for Zulily on a sample of 1,000 U.S. parents and their children (ages 5-18) in June 2021.

(PRNewsfoto / Zulily)

(PRNewsfoto / Zulily)

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