Young ditch fast fashion in favour of second-hand clothes in major eco boost 

Young people abandon fast fashion in favor of second-hand clothes with a great ecological increase

  • A quarter of young adults bought second-hand clothes or rented clothes for Christmas
  • The fashion industry uses around 98 million tons of non-renewable resources
  • Young people are much more likely to buy second-hand clothes or presents for Christmas










Young adults reject fast fashion and opt for eco-friendly second-hand clothing instead, the research reveals.

Avoiding brand-new clothes, a quarter of 18 to 24-year-olds say they have rented clothes for the holidays or bought them second-hand.

And 58% said they are likely to do so in years to come.

In contrast, only 5% of adults over the age of 55 said they wore rented or second-hand clothing this Christmas.

The YouGov survey of 2,094 adults, commissioned by the University of Hull, also shows that young people are much more likely to buy second-hand Christmas clothes or gifts than older generations, citing environmental concerns as their main consideration.

The fashion industry uses around 98 million tons of non-renewable resources and creates 92 million tons of waste annually

The university said renting, reusing or sharing clothes has been put in the spotlight in recent years by famous faces keen to highlight environmental and ethical considerations.

These include the Prime Minister’s wife, Carrie Johnson, who rented a dress for their wedding in May, and the Duchess of Cambridge, who developed a reputation for rotating her dresses.

The fashion industry uses around 98 million tons of non-renewable resources and creates 92 million tons of waste annually.

Professor Dan Parsons, director of the Energy and Environment Institute at Hull University, said: ‘This study clearly shows that, driven by an environmental or ethical reason, young people are increasingly turning their backs on fast fashion.

The university said renting, reusing or sharing clothes has been put in the spotlight in recent years by famous faces keen to highlight environmental and ethical considerations.

The university said renting, reusing or sharing clothes has been put in the spotlight in recent years by famous faces keen to highlight environmental and ethical considerations.

“We will have to live with the consequences of our throwaway culture for decades, if not centuries, to come, and the discarded clothing created by the emergence of fast fashion has played a significant role in what is a tsunami of microplastic waste. all over the world.

“It is encouraging to see that young people are now leading a step towards a new environmentally conscious and conscious society by renting and hiring clothes, and moving to say ‘no’ to fast fashion is an important step in the right direction.”

Professor Parsons added: “The volume of plastic now in circulation globally means that we have indeed entered a new geological period – geologists call it the Anthropocene. [an age in which human activity has a significant impact on the planet].

“But the prevalence and distribution of plastic waste in the environment means that I think we will eventually call it Plasticene, the age of plastic.”

Hull University also said shoppers shun fast fashion due to its reliance on modern-day slavery and exploitation.

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