Winners of the Tommy Hilfiger Fashion Frontier Challenge Recognized for Driving Social Innovation and Inclusivity in the Fashion Industry | Business

AMSTERDAM – (BUSINESS WIRE) – January 14, 2022–

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce Lalaland and UZURI K&Y as winners of the third Tommy Hilfiger Fashion Frontier Challenge, a dedicated global program designed to find and support ideas that lead to a more inclusive fashion landscape. The final virtual event of the program took place January 12-13, where the six finalists presented their concepts to a prestigious jury. Winners will share a € 200,000 prize pool and receive one-year mentoring with in-house experts from Tommy Hilfiger and INSEAD, one of the world’s leading and largest business schools. They have also secured a place on an INSEAD program that brings together people, cultures and ideas to nurture innovative leaders.

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Tommy Hilfiger Fashion Frontier Challenge (Photo: Business Wire)

More than 430 startups and scaleups from 22 countries submitted their ideas in January 2021 for this initiative, which echoes Tommy Hilfiger’s vision of sustainability from Waste Nothing and Welcome All. and support Black, Indigenous and People of Color (BIPOC) entrepreneurs who are working to advance their communities while promoting a more inclusive future for the fashion industry. For the first time, fans of the TOMMY HILFIGER the brand was able to participate in the initial stages of the challenge, where it cast its digital vote to help narrow down the questions to identify the finalists. Along with Tommy Hilfiger members at the final event, they were also invited to vote for their favorite pitch to award an additional € 15,000 to one of the finalists.

“This inspiring challenge has brought together passionate and hardworking people with new ideas on how to create a future of fashion that we can all look forward to,” said Tommy Hilfiger. “It was an impressive final event and I am proud to continue this journey with entrepreneurs who have presented revolutionary and impactful solutions that challenge the way we think, build and create.”

Lalaland, a Netherlands-based platform that uses artificial intelligence to generate customized and inclusive synthetic models of different ethnicities, was awarded € 100,000. “Creating technology that drives a more inclusive and diverse ecommerce platform is at the heart of our Lalaland vision,” said Michael Musandu, Lalaland co-founder and CEO. “Be part of the Tommy Hilfiger Fashion Frontier Challenge brought incredible insights and will elevate our AI solution to reach more people than we could have imagined. Wearing this achievement, our team is looking forward to delivering a welcoming online shopping experience, so no consumer feels under-represented. “

UZURI K&Y, a Rwanda-based eco-shoe brand that uses recycled car tires from sub-Saharan Africa and employs local youth, also received € 100,000. “We are honored to have been named winners of the Tommy Hilfiger Fashion Frontier Challenge,” said Kevine Kagirimpundu, co-founder and CEO of UZURI K&Y. “This opportunity has provided us with mentoring, strategic guidance and a platform to share our dream of bringing sustainable footwear options from Africa to the global market. We are dedicated to making a real impact and inspiring today’s young people to create a cleaner future. “

Clothes to Good, a South African-based social enterprise that creates micro-business opportunities and jobs for people with disabilities through textile recycling, received € 15,000. “We feel lucky to be recognized by the Tommy Hilfiger Fashion Frontier Challenge viewers, it’s an experience we will never forget, ”said Tammy Greyling, Director of Operations and Occupational Therapist at Clothes to Good. “It is humbling to know that others believe in our dream of making a real difference for people with disabilities and their families. Receiving this award will allow Clothes to Good to continue creating micro-businesses and job opportunities by recycling fabrics from the South African community. “

The jurors who took care of the Tommy Hilfiger Fashion Frontier Challenge final event included:

  • Mr. Tommy Hilfiger
  • Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe
  • Yara Shahidi, award-winning actress, producer and change agent
  • Esther Verburg, EVP, Sustainable Business and Innovation, Tommy Hilfiger Global and PVH Europe
  • Adrian Johnson, entrepreneur, adjunct professor of entrepreneurship, technology and media at INSEAD
  • Katrin Ley, CEO of Fashion for Good and founding curator of the Amsterdam Global Shapers Hub
  • Yvonne Bajela, founding and principal member of the investment firm Impact X Capital

Applications for the fourth installment of the Tommy Hilfiger Fashion Frontier Challenge will open in March 2022. Entrepreneurs interested in receiving more information are invited to register here:—2022.

Tommy Hilfiger’s mission is to become a leading company in the field of sustainable design lifestyle that wastes nothing and embraces everything, through the way it creates its products, manages its operations and connects with its communities and stakeholders. More information on Tommy Hilfiger’s sustainability journey, which is powered by PVH’s Forward Fashion strategy, can be found at

More information on the Tommy Hilfiger Fashion Frontier Challenge can be found here:

Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.

About Tommy Hilfiger

With a brand portfolio that includes TOMMY HILFIGER And TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is on the design and marketing of high quality men’s sportswear and tailoring, women’s clothing and sportswear, children’s wear, denim collections, underwear (including bathrobes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, perfumes, swimwear, socks, small leather goods, household items and suitcases. The TOMMY JEANS the product line includes jeanswear and footwear for men and women, accessories and fragrances. Goods under the TOMMY HILFIGER And TOMMY JEANS brands is available to consumers around the world through an extensive network of TOMMY HILFIGER And TOMMY JEANS leading retail stores, specialty stores and department stores, selected online retailers and at tommy.with.

About PVH Corp.

PVH is one of the largest and most admired fashion companies in the world, connecting with consumers in over 40 countries. Our iconic global brands include Calvin Klein And TOMMY HILFIGER. Our 140-year history is built on the strength of our brands, our team and our commitment to carry fashion forward forever. This is our power. This is the power of PVH.

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CONTACT: Tommy Hilfiger Media

Virginia Richie

Vice President, Global Communications


Tel: +31 6 4318 4870




Copyright Business Wire 2022.

PUB: 14/01/2022 01: 00 / DISCO: 14/01/2022 01:02


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