Who is Lena Situations and how is she conquering the global fashion world?

The stylist and blogger Chiara Ferragni has become in a few years one of the most powerful names in world fashion.

However, he’d better watch his back, as Lena Mahfouf – better known as Lena Situations – could be set to steal the show.

He will also be only 24 years old, but he can already boast collaborations with some important fashion houses, to see his name in the prestigious New York Times, and to be present in one of the Forbes’ famous lists.

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Married to the Italian rapper Fedez, Ferragni made herself known in the late 2000s with her blog The blonde salad, which allowed her to build a real empire, including collaborations with fashion houses like Dior and Chanel, among others, the launch of her own fashion brand and followers galore.

The Italian blogger enjoys an international reputation, to the point of being named the second most powerful fashion influencer in the world Forbes.

Followed by nearly 26 million people on Instagram, the young mother managed to make a name for herself in the fashion world. But in 2021, Lena Situations appears to have had an even greater impact …

A fresh dose of authenticity

At a time when social networks are proliferating, and self-expression and authenticity are the new buzzwords, it is Lena Situations, with her willingness to show herself as is, that seems to have gotten a great deal success.

At just 24, the YouTuber and blogger – or whatever you want to call her – clearly stood out for her simple straightforwardness, showing off as much makeup-free as in gorgeous outfits, and drawing on the codes that speak to new generations: authenticity, inclusiveness and kindness.

These three words are making her a big hit right now – and in the future.

Launchmetrics, which has developed the Media Impact Value (MIV), an algorithm to measure the impact – and therefore the value – of placements and mentions on different platforms in the fashion, luxury and cosmetics sectors, tells us in its latest review that Lena Situations is by far the most powerful influencer of the moment.

Although she has fewer followers than Ferragni on Instagram – just 3.4 million – Lena Situations can boast a successful collaboration with Dior, as well as being at the center of a long-format piece in the New York Times, and being listed between Forbes’ “30 under 30” emerging talents to keep an eye on in the cinema and entertainment sector.

According to Launchmetrics’ final ranking of the year, based on the best influencers in the luxury fashion and beauty industry in 2021, the young woman takes the top spot.

For the house of Dior alone, it reportedly generated an MIV of US $ 4.72mil (RM19.9mil) … Not bad!

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Note that American influencer Emma Chamberlain takes second place this year, with an estimated MIV of US $ 2.33 million (RM9.8 million) for the house of Louis Vuitton, half as much as the French rising star.

Followed by the no less influential Xenia Adonts, with an MIV of US $ 2.13mil (RM8.9mil) for Gucci, Lea Elui with US $ 1.76mil (RM7.4mil) for Givenchy and Leonie Hanne with US $ 1.2mil (RM5.1mil) for Balenciaga.

Ferragni follows with more than US $ 450,000 (RM1.9mil) for Fendi. However, with the Italian blogger’s multiple collaborations with major luxury labels, as well as her brand and myriad other businesses, Chiara’s days of influence are far from over. – AFP Relaxnews


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