US Fashion Brand “Patagonia” Chooses Khadi Denim For Its Apparels

New Delhi: Khadi, the symbol of sustainability and purity, has taken a big step forward in the global fashion arena. The world’s leading US-based fashion brand, Patagonia, now uses handcrafted Khadi Denim fabric to make denim clothing.

Patagonia, through the Arvind Mills textile company, purchased nearly 30,000 meters of Khadi denim fabric worth Rs 1.08 crore from Gujarat.

In July 2017, Khadi and the Village Industries Commission (KVIC) signed an agreement with Arvind mills Limited, Ahmadabad, to trade Khadi Denim products worldwide. Since then, Arvind Mills has purchased a large amount of Khadi Denim fabric every year from Gujarat’s KVIC certified Khadi institutions. This new KVIC initiative is not only creating extra man hours for Gujarat’s Khadi artisans, it is also fulfilling the Prime Minister’s dream of “Local to Global”. The purchase of Khadi Denim from Patagonia created an additional 1.80 lakh of man-hours, or 27,720 man-days for Khadi artisans. The order was placed in October 2020 and the same was executed in 12 months as scheduled, i.e. in October 2021.

KVIC, president of Vinai Kumar Saxena, said Khadi has evolved into the most fashionable and on-trend wearable while retaining its original values ​​of being the most sustainable and eco-friendly fabric in the world. “Khadi Denim is the only handcrafted Denim fabric in the world that has gained wide popularity in the country and abroad. Khadi Denim is increasingly used by major fashion brands thanks to the superior quality, comfort, organic and ecological qualities of the fabric. Khadi Denim is a great example of ‘Local to Global’ as envisaged by the Prime Minister, ”said Saxena.

Last year, a Patagonian team visited Udyog Bharti, a Khadi institution based in Gondal, Rajkot (Gujarat) to see the Khadi Denim manufacturing process. Impressed by the manufacturing process and the quality of Khadi Denim handcrafted fabric, Patagonia, through Arvind Mills, placed purchase orders for different quantities of Khadi Denim fabric.

Prior to finalizing the purchases, Patagonia hired NEST, a US-based third-party global evaluator, to evaluate the entire denim manufacturing process in Gondal, i.e. spinning, weaving, carding, dyeing, wage payments, age verification. of workers, etc. involved in the production line. The NEST, after careful evaluation of all parameters at Udyog Bharti, stated in the certificate that “The loom spinning and weaving operations are now eligible for the NEST seal of ethical craftsmanship”. This is the first time that a Khadi institution in the country has been evaluated and certified by an international independent evaluator for compliance with ethical standards in its operations.

The order is for four types of Denim fabric which is made of 100% cotton with a width of 28 inches to 34 inches.

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