Tom Brady is veering into a delusional path of trust shared with Pinky’s Brain and The Brain. For years we thought Brady was simply Belichick’s best student robot in football art, then he wrote the TB12 method. In that book he introduces himself as someone who believes he is the savior that the sports world has been waiting for and who has the answers for eternal bodily performance. Through the world’s least fun diet and “flexibility,” Brady believes he can avoid the injuries and the fate of the quarterbacks who came before him, the ones who have to retire because their bodies have abandoned them.
A man who sells that health and lifestyle message to people would, of course, believe he can take control of any industry he chooses. His latest? The world of sports fashion.
Brady announced this morning that his Brady brand will launch on January 12th. It has a team of recently enlisted college students and athletes who will support what at this point appears to be a clothing line of all-black sweatpants, hoodies, and pants. zip. Nothing screams youthfulness like an all-black quarter zip with zip up to the neck.
Obviously one of the athletes signed with the Brady brand is Michigan quarterback Cade McNamara. Perhaps no one is luckier than McNamara to be in the NIL era. He is the starting Michigan quarterback in the year of his first appearance in the school’s college football playoffs and is the same year that Brady starts a clothing line. McNamara will likely not be the same NFL surprise success as Brady, who completed 200 total passes in his junior season in 12 games – 1998 – while McNamara completed 199 in 13 games – 2021. Although he has a chance to try to Turning pro every time the Michigan run ends, he’ll likely be back for his senior year with the approval money in his pocket.
It’s good for McNamara and other brand college athletes like Jackson state quarterback Sheduer Sanders to get some pocket money. However, in a Wall Street Journal photographic essay Brady’s CEO and co-founder Jens Grede, who helped Kim Kardashian build her SKIMS clothing line, said his vision for the Brady brand is that it is one of the most influential sportswear brands in the world. à This the Jordan brand.
Brady does what he does every night, trying to take over the world.
One reason it will never happen is that Brady already has a clothing brand associated with him. His TB12 health shop also sells goods which he has been wearing for many years. There are probably Brady fans who don’t read Seth Wickersham’s Opera about him believing TB12 to be his clothing line and had no idea the sessions were available for purchase with TB12 body coaches. Will there be a big presentation at Paris Fashion Week with Gisele on the catwalk with the Brady brand?
Not only does Brady have his old sportswear line competing with his new one, and not only has his old one beaten the new one on the market, but the old one actually has a logo. How Brady expects this new line to work without a logo. Converse, Adidas, Jordan, LeBron James, Allen Iverson, Kobe Bryant, even the Big Baller brand, their clothes and shoes have unique logos. If Brady’s clothes have a logo on them at some point, then it will likely just be his name on the front dripping with narcissism.
There are many places in this world to buy an all black quarter zip or wear an all black jumpsuit. Nothing in these images shows anything that makes this brand unique apart from Brady’s face through the neckline of a shirt that somehow looks younger now than it did in 2000.
These photos look like an old Diddy’s video. All that’s missing is Brady clinking two glasses as he yells “Bad Boy, come out to play play-aay,” or one of his kids in the background doing the Harlem Shake.
Full disclosure, it’s not like I’d ever buy something Tom Brady sells. I appreciate that he showed some personality later in his career and all respect for him for playing professional football at 44. I hurt my knee walking to breakfast when I turned 30, and three years later it still bothers me from time to time. As much as I respect his career, I will not be wearing a TB12 logo, a hoodie with Brady on the front, or an all-black jumpsuit indistinguishable from any other all-black jumpsuit I can buy cheaper elsewhere.
Good luck to you and your attempt to conquer the world, Tom. Maybe you will eventually outlive all of us and be able to scream I told you to a barren planet.