Brady’s eponymous brand launches online January 12.
Tom Brady has dominated the football field for years, but is now in full swing into fashion.
The seven-time Super Bowl champion and reigning Super Bowl MVP has launched a new clothing brand called Brady.
Its eponymous line will launch on the brand’s website Wednesday and in select Nordstrom stores, as well as online starting January 19.
The soccer star played a key role in the creation of the line, sharing with “Good Morning America” that he was “very involved” and “loved doing it”.
“I mean, I’ve always, you know, loved fashion and clothing, and I wanted to be as practical as possible,” he added.
Brady’s first launch features a collection of high-performance fabrics ranging from outerwear to pants and shorts, as well as functional pieces suitable for everyday life, with specialized designs for movement, 3D knitwear, zero microplastics and structured stretch.
For the brand’s first campaign, Brady tapped NCAA’s top players and newly enlisted athletes for his announcement who were all rewarded for their name, image and likeness.
“I was a young athlete at one point. If I had had this opportunity, I would have jumped at it too. So it’s great to support these young athletes,” said Brady. “It’s something I’m really excited about.”
In one of the associated photos, he was seen wearing all-black suits alongside tennis player Andrew Fenty and Michigan Wolverines quarterback Cade McNamara.
In addition to Fenty and McNamara, another extraordinary athlete is Shedeur Sanders, son of legendary football player Deion Sanders. Shedeur Sanders is currently a quarterback at Jackson State University.
When asked how involved his wife and supermodel Gisele Bündchen were in the creative process, he said she was a great help.
“You know, she’s obviously, from my point of view, you know, the GOAT of what she’s done in her career,” Brady said. “And not only that, he’s an incredible person with the most incredible integrity. Yet he’s been in fashion for a long time.”