This D2C startup is tapping tech to solve fast-fashion woes, help tailors find work

Fashion is the second largest online category after electronics, and in an influencer-driven world of social media, we are becoming insatiable consumers of fast fashion and, at the same time, its critics. We want the simplicity of fast fashion but also the uniqueness of tailor-made outfits.

Founded in 2019 by Soumajit Bhowmik and Durga Dash, Bengaluru-based Styched is a direct-to-consumer (D2C) brand that uses technology to solve fashion puzzles.

Fast fashion is a design, manufacturing and marketing method that focuses on producing high-volume, generally low-quality clothing. Because of the way it works now, the the textile industry has become one of the worst polluters in the world and determinants of climate change.

The global fast fashion market is it is expected to grow to $ 163,468.5 million in 2025 at a rate of 19 percent. The market is therefore expected to grow at a CAGR of 5.3% from 2025 and reach $ 211,909.7 million in 2030, according to a report by Research And Markets.

According to an Avendus report titled “D2C Brands Disrupting the Next Decade of Shopping”, availability of cheap labor, yarn materials and proximity to Bangladesh, the world textile hubcaused the proliferation of fast fashion in India.

Soumajit explains the problems related to fast fashion. “Any fashion brand would have between 50 and 500 different types of styles each season. Because of the way it works, they have to spend a lot on warehousing, for bulk production, for storage them and then liquidating the inventory. Once liquidated, only then can they start a new season, “says Soumajit Your story.

“We thought we had to solve this problem,” he continues. “We have a mandate to upload 1,000-2,000 designs to our website every week. So people can update and see new designs every week. There is no seasonality that we follow “.

Styched says its proprietary production-on-demand technology helps ensure zero inventory, zero waste, zero liquidation and zero inventory.

The startup has developed back-end intelligence that breaks fabrics into scalable patterns. The company also has a backend based on machine learning and artificial intelligence (artificial intelligence) that improves delivery efficiency.

“It doesn’t matter how many orders we receive in a day, we can produce and ship it within 24-48 hours and no matter what the design is, we can make one piece or 1000 pieces of a design, ”says Soumajit.

Tailored to perfection

Styched’s latest innovation is a mobile application that allows tailors across India to find sewing tasks on line.

“Think of a brand like Bewakoof, it has nearly 500 tailors. This adds a lot of fixed costs to businesses and we don’t know how fast we’ll scale up, “Soumajit explains.

Bewakoof.com is a Mumbai-based D2C clothing platform offering creative and quirky fashion at affordable prices.

“So, we created something like a Uber but for tailors“He adds.

Styched has found traction during the COVID-19 pandemic as the blockades have put many tailors out of work. Almost overnight, demand for school and university uniforms declined along with clothing orders for weddings and other special occasions.

“I suffered heavy losses during the lockdown, my little factory was about to close. It was then that I collaborated with Sytched. Thanks to stable and consistent orders, my craftsmen have jobs, ”says Kurshid Alam Kurshid, a tailor who works with Styched.

“Now we deliver about 100-150 pieces per day to the company from our factory, ”he adds.

The mobile application lists everything jobs available based on orders received and any tailor who needs the job can identify and undertake the job that interests them. Subscribers are paid immediately upon completion of the activity.

Styched says it is on a mission to democratize fashion, which is why prices are often kept affordable for clothing. Tailors who work with Styched earn a percentage of the clothing MRP.

“The app was originally a moderation platform for in-house tailors and in Bengaluru,” Soumajit explains. “We wanted to explore how a company can do this leverage local intelligence and work together with its beneficiaries to create employment in a way that is not yet available in the traditional structure ”.

The company supplies tailors ready-to-sew fabrics, cut with the help of Styched’s patented on-demand manufacturing technology. This eliminates the need for any master cutter.

One of the key features of the app is that while they enlist their services for Styched, tailors don’t commit to just one company. The start it does not impose an exclusivity clauseallowing tailors to also carry out business from other suppliers along with the guaranteed orders they get from Styched.

Behind the scenes of Styched

The app is not visible to the public on the app stores; instead it is supplied directly to the tailors on their phones as apk files.

“The way it works is that the tailors come and show us some of their sample works. And then, let’s visit their facilities and see what kind of machinery they have. Sometimes we finance their machines but deduct the amount from their subsequent work, “explains Soumajit.

The app also gives tailors visibility into how much money they will be making by the end of a week or work cycle.

The company currently has tailoring centers in Bengaluru and Delhi and will soon be opening another in Mumbai. He hopes so aboard 15,000 tailors in a yearSoumajit He says.

The start raised $ 1 million in the latest funding round in October 2021 led by SOSV Global VC together with investors such as Vikas Jain (Micromax), Aneesh Reddy (Capillary), Sumit Jain (former CTO Jabong).

The company previously raised an undisclosed amount of funding from a group of angelic investors, including Anjan Dutta (IIT Kharagpur, IIM Ahmedabad, Ex-Sr VP Educomp), Iqbal Ahmed (CHRO, Capillary Tech)among others.

Soumajit founded startups such as Fundora’s Box, AdWize, RowdyAuto.in and 6Ace Events. Before founding Styched, he worked as an e-commerce director at Capillary technologies. She has also worked as a marketing manager for Jabong.

He was the co-founder Durga employed at Amazon for nearly nine years in various positions. Styched currently employs 40 people.

The D2C fashion market and the way to go

Styched recently began its operations in the UAE with a tailoring center employing 32 people and is looking to expand to Europe by the end of the year. Society too plans to raise $ 3 million in February 2022.

According to an Avendus report titled “The D2C Brands Disrupting the Next Decade of Shopping”, the D2C fashion industry is poised to become a $ 32 billion industry by 2025.

India is large and leading the disorganized fashion market has provided enormous room for maneuver for the emergence of new brands, the report said.

Curated by Affirunisa Kankudti

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