The Launch: January’s Hottest Fashion Drops

Courtesy of Prada

New year, new fashion! Thankfully, 2022 promises (hopefully) to bring a dose of style optimism. Keep an eye on this list as we take note of the best fashion news, collaborations and launches happening this January.

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Prada and Adidas collaborate for a line of eco-friendly luxury sportswear

Who: Prada and Adidas

What: The Adidas for Prada Re-Nylon collection

Where is it: January 13 in Prada boutiques around the world and online at prada.com and adidas.com/prada

How come: Prada and Adidas kick off 2022 with a collaboration that has the future of our planet in mind. The Adidas for Prada Re-Nylon collection, named after Prada’s Re-Nylon fabric reinvented within the iconic Adidas Originals Forum, features high-end sportswear (think: RTW, accessories, bags, and elevated versions of the classic Adidas Forum High and Low silhouette) made in Italy with recyclable materials. In tandem with the drop, there will be a celebratory digital activation, bringing together both brands and customers in the metaverse (where else?). The inherently innovative spirit of this latest collection has a unique launch fit for the future of fashion while emphasizing sustainability.

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