The Golf Fashion Trend Will Replace Tenniscore In 2022

If you feel the need to wear athletic and athle-chic clothing in the summer, you are not alone. A lot of people do too, judging by the way tennis skirts and dresses overtook the athletics market last year. This season, however, it’s the golfcore fashion trend that will transcend beyond country clubs and into your everyday wardrobe. “[This trend] it will be a key style factor for Spring / Summer 2022, as noted in a more casual and trendy style, “Sidney Morgan-Petro, Senior Retail Editor at WGSN, told TZR.” We will also see more offers for the traditional golfer as outdoor activities will continue to grow. “

Interest in golf fashion can be attributed to several factors, including the fact that more people, especially women, are playing. Several companies, for example, are trying to make the game more accessible to those who don’t belong to a traditional country club or attend summer golf courses. “I like Whim’s democratic approach to his activations that encourage people of all walks of life and experience levels to learn and play,” says Morgan-Petro. (The latest Whim Golf Club pop-up event took place in Los Angeles in June 2021 and offered over 5,000 visitors from all backgrounds to grab a club and play for free.) For others, golf has become a socially active activity. distance-appropriate to spend time with. Once you have mastered the sport, it is natural to purchase and wear the appropriate equipment.

For women in particular, they want to incorporate their own personal style into their ensembles. Rachelle Williams and Hayden Shoffner of Byrdie Golf Social Wear (whose grandmothers introduced them to the game), for example, noticed how many female players were on the course. they would experiment with adding small fashion details to their outfits, be it a Chanel belt with a gold chain or a bright red lipstick to highlight a fiery red glove. So the idea for their brand was born: to create sporty yet stylish clothing that feels appropriate on the pitch and can easily take you to afternoon tea or aperitif time afterwards.

“For us, golfcore is a lifestyle choice that follows you on and off the court,” the duo tells TZR. “We agree that cutting-edge fabric is important, but we also offer high quality cotton garments [will make you] you feel like you are wearing a coveted piece from your grandmother’s wardrobe. Accessories such as caps, visors and gloves can also bring your outfit to life.

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Courtesy of Byrdie Golf Social Wear

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Courtesy of Byrdie Golf Social Wear

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Courtesy of Byrdie Golf Social Wear

“The pandemic has created the highest rate of women’s golf in history, which means that with more women at the helm, we can give tennis a run for its money,” adds Morgan-Petro. (According to MSNBC, the change in more female gamers can be attributed to warmer weather and pandemic-related interest in outdoor sports.) Morgan-Petro suggests that fashion-conscious gamers look to labels like Also Kenny Flowers and Jayebird Golf, for more clothing options, as golf fashion is typically dominated by menswear. Additionally, major fashion brands like Ralph Lauren, Tory Sport, and Lacoste are now offering golf-inspired clothing, signaling that the trend is poised to enter mainstream fashion.

You will notice that the golfcore fashion in the current market has evolved from 1980s-inspired country club prep: think polo and rugby shirts, anoraks, vests and skirts all incorporating delightful pastel shades. Young designers are merging traditional sportswear tropes with the fashion aesthetic commonly seen in street style. Morgan-Petro cites labels like Whim Golf and Eastside Golf, which are subverting collegiate looks with streetwear attributes: think sweatshirts, track jackets and caps emblazoned with prints and lettering adjacent to golf. Seattle-based label Bogey Boys has also seen a surge in popularity, as it recently opened its first flagship store And partnered with Nordstrom. Bogey Boys offerings combine retro and contemporary elements in men’s golf ready-to-wear. (The brand does not currently offer women’s clothing options.)

More traditional late 20th century prep items that continue to thrive include collared tops, pants, knitted vests, shorts, and dresses. And while you may be tempted to wear trendy golf clothes everywhere, you’ll still want to be careful about where you play and the dress codes. Privately-owned establishments usually have stricter rules (e.g. sweatshirts, hoodies, or jeans are banned), while municipal courses are typically more lax with their own fashion regulations.

Are you ready to take on the emerging golfcore trend? If so, scroll down to discover and purchase TZR’s favorite sports choices.

We only include products that have been independently selected by the TZR editors. However, we may receive a portion of the sales if you purchase a product via a link in this article.

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