Why One Gen Z-Led Fashion Retailer is Limiting Orders Per Customer – Sourcing Journal

Responsible drinking habits are a crucial component of sustainability, and a young retailer is making an effort to train consumers accordingly. Although online retailer Toward just launched in August last year, it is setting a bold precedent that it hopes established retailers will follow: On January 10, it placed a limit on the number of … Read more

11 Most Coveted Luxury Fashion Brands for Gen Z to Resale and Shop Vintage

Thanks to the high tide of vintage and designer clothing, led by the Internet, pieces of luxury fashion brands are now being passed down to another generation (and in extraordinary condition) regardless of family ties. Vintage shopping, once a new and niche way to update one’s wardrobe, is now the norm, especially for Generation Z. … Read more

How dressing like your dad has become the latest fashion trend as Gen Z opt for ‘gender-fluid’ look

From Birkenstock with tube socks to clunky trainers and baggy cargo pants, one designer has revealed why Gen Z trendsetters are choosing “deliberately genderless” clothing in an attempt to signal their “awakened” ideals to the world through fashion. The latest tier-one trend has seen celebrities like Kendall Jenner and Bella Hadid embrace the world of … Read more

Zulily Taps Fashion-Forward Gen Z to Inspire Exclusive Resort Wear Kids Capsule Collection

Designed by children, for children, the first Zulily x Sunshine Swing Resort collection is launched, now available exclusively on Zulily.com SEATTLE, January 5, 2022 / PRNewswire / – As the New Year begins comes the opportunity for moms to help their children redesign their look with unique and trendy baby-inspired styles. Today, online retailer Zulily … Read more

Interactivity needed to boost Gen Z’s interest in sports

Twitch streams and esports are very popular with Generation Z users. How will sports like baseball compete for eyeballs?Image: Getty Images In 2020, a investigation of many Generation Z Americans revealed that only 53% considered themselves to be sports fans and only 21% considered themselves to be “passionate” sports fans. Both of these figures are … Read more