E-bikes are the latest hot fashion as luxury brands rush to partner with electric bike companies

It’s a sign of the times (albeit a strange one) that electric bicycles are rapidly expanding beyond simple transportation alternatives into trendy equipment. Thanks to the interest of many luxury brands, e-bikes are fast becoming trendy fashion items. Starting over a decade ago, electric bicycles have spent years as niche transport and recreational vehicles, providing … Read more

Avoiding Fashion Faux Pas: Factors to Consider When Drafting Agreements for Fashion Companies | Jackson Walker

To properly run a successful business and build a strong brand, fashion companies need to enter into many agreements that span the areas of corporate, real estate and intellectual property. This article provides some important factors to consider when drafting favorable provisions within three agreements commonly made by fashion companies. Moral Clauses in Celebrity Endorsement … Read more

Fashion Companies Join Competition over Premium Perfume

This photo provided by Shinsegae International Inc. shows its imported perfumes. SEOUL, January 11 (Korea Bizwire) – South Korean fashion companies are launching into the production of premium perfumes, leading head-on towards stiff competition. Handsome Corp., a subsidiary of Hyundai Department Store Group, plans to open a Liquides Perfume Bar in South Korea, a store … Read more

Omicron Halts Fashion Companies’ Return-to-Office Plans – WWD

Don’t expect to see people walking into their full-time offices yet. Due to the rampant diffusion of the Omicron variant, several fashion companies are taking a wait-and-see attitude and delaying the return of their employees to the office. In total, about 1.1 million new coronavirus cases were reported on Monday, according to data collected by … Read more

How India’s fashion rental companies are carving a niche amid sustainability concerns

When former Delhi High Court attorney Aanchal Saini decided to change tactics in 2016 and set up an online company to offer luxury clothing for hire, he faced some skepticism from his peers, wondering if there was also a market for fashion rental. But it’s been more than five years and she hasn’t looked back. … Read more

How car companies tap fashion, art worlds to sell cars in major marketing shift

Mercedes unveiled a battery-powered coupe called the Project Maybach in early December.Mercedes-Benz AG – Global Commun / Pantry Car manufacturers sold cars advertising dazzling chrome, immense horses, and invented luxuries like rich Corinthian leather. It’s not enough these days. The auto industry is trying to attract a new cohort of buyers by turning to the … Read more

European Luxury Goods Stocks Were Back in Fashion in 2021

The easing of Covid-19 restrictions, the availability of vaccines and the accumulated money from consumers fueled growth in Europe in 2021. TOLGA AKMEN / AFP via Getty Images Text size The easing of Covid-19 restrictions, the availability of vaccines and the money accumulated by consumers during the lockdowns have fueled an extraordinary 12 months of … Read more