Sunil Sethi’s take on fashion in 2022

by Tanya Banon

New Delhi, January 1 (IANSlife): 2021 was a busy year for the fashion industry, from collaborations to fashion week, from attention to sustainability to corporate investments in designers such as Manish Malhotra, Sabyasachi, Tarun Tahiliani and Anamika Khanna. What does the fabulous world of fashion have in store this year? IANSlife talks to Sunil Sethi, president of the FDCI to learn about his prospects for 2022:

Read the excerpts:

Q: From literature festivals to art fairs, events have returned to the physical format in all sectors, can we expect that in fashion too?

Sethi: When things got better and started returning to normal, everything we had planned as of January 1, 2022, was planned in physical format. We have a hand loom fashion show taking place in Dubai this month as part of the Dubai Expo, all arrangements have already been made for it. In February we planned a four city fashion tour with shows in Delhi, Mumbai, Hyderabad and Kolkata with a longtime supporter of Indian fashion. In March the FDCI X LFW collaboration continues, this time with a fashion week in Delhi. We will also do a nationwide apple handloom fashion show, which takes place every year. We can’t wait for these shows to arrive.

So, the first three months are the busiest time of the year for fashion, the arrangements are so intense and in the final stage, that we can’t afford to take it virtual. Obviously depending on the reality of the terrain and in accordance with the country’s law relating to Omicron’s government protocols, we can juggle the dates if necessary.

Q: You said the FDCI X LFW collaboration continues with a fashion week, this time in Delhi, can we finally see a unified fashion front?

Sethi: The beginnings have already been made, during the pandemic we have already successfully concluded two joint fashion weeks and, by continuing this effort and this collaboration, we are returning together to the physical format.

Q: 2021 has seen many companies investing in designers for significant stakes in the company, how does the pinnacle of fashion feel and what does it mean?

Sethi: FDCI has always been formed with the purpose of focusing on the fashion business, and this has been our goal for over two decades. With this development we have been confirmed and can see our hard work paying off. Everything is happening, and hats off to the companies that believe in Indian designers and support them to the end. We are reaping the rewards of the hard work put together by the FDCI and the designers. While the spotlight may be on Manish Malhotra, Sabyasachi, Tarun Tahiliani, Ritu Kumar and Anamika Khanna, there have been corporate investments in brands like Anita Dongre or Raghavendra Rathore over the years. So we are very happy that many many companies have invested in many designers and young labels in 2021, these are all new relationships and it will take some time to develop. I hope there will be more such investments in 2022.

Q: Does this also lead to new FDCI news and new direction?

Sethi: With my experience over the years, whether it’s fashion weeks, handloom and government collaborations, or even joint fashion events and corporate fashion tours, I believe it’s a combined effort and collective; and the FDCI has an ongoing responsibility to focus on creating and driving those efforts and to combine the strengths of various sectors and actors to continue strengthening the sector and giving it the direction and impetus it needs. So, for lack of a better word, the FDCI as apex fashion ‘body’ will also play the role of a sector body, let’s say as an FICCI or an ASSOCHAM, to take care of many other things and deepen the need of the moment. The board and the FDCI remain loyal to the fashion business with the goal of sustainability and longevity of the industry.

Leave a Comment