Step Inside This Fashion Insider’s Cozy London Row House

It is fitting that a stucco eagle hangs over the porch of the home of Alison Loehnis, an American powerhouse in London. “She’s actually a very British eagle,” observes the fashion executive, president of Net-a-Porter’s Luxury and Fashion, Mr Porter and The Outnet. Two years ago, his family of four disembarked at the Georgian terraced house, located on a 19th-century garden square with Ionic colonnades and aquiline figurines. Attributed to Scottish landscape architect John Claudius Loudon, the residence is one of many purportedly built to house Wellington’s returning winning officers.

The London home of Alison Loehnis, president of Luxury and Fashion at Net-a-Porter, Mr Porter and The Outnet, was designed by De Rosee Sa; in the living room, Picasso prints, Vaughan table lamp, Arne Hovmand-Olsen and Paolo Moschino LTD chairs. fabric sofa.

Simone Marrone

Fabrics by Soane, Romo and Colefax and Fowler mix in the master bedroom; Photo by Massimo Vitali.

Simone Marrone

Figueras cashmere blanket

Gabriela Hearst

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Beetle medium resin bowl

Dinosaur drawings

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Stevie glazed ceramic vase

Marloe Marloe

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Backgammon set in eucalyptus and inlaid leather

Alexandra Llewellyn

The search instinct for the Loehnis family was also strong. Her husband, Alexander, who works in financial communications, grew up on the square and took Loehnis to see his childhood home early in their relationship. “It was a hidden secret oasis, with a wonderful sense of privacy but somehow community,” he recalls.

When their current home went up for sale, Loehnis looked beyond the numb interventions to see large bones and proportions. Claire Sa and Max de Rosee from the De Rosee Sa architecture and design studio revived the classic character of the house, enhancing Georgian moldings and lintels and restoring much of the original layout. In the basement, a narrow garage has become a storage room that leads to the pantry and kitchen, freeing the formal entrance from everyday chaos. (“I like the warmth but not the clutter,” notes Loehnis.) The abandonment of the existing rear extension, meanwhile, has allowed a kitchen and family room (they call it “cozy”) on one level.

The kitchen opens onto a dining area with a De Rosee Sa table and 1960s Arne Wahl Iversen chairs.

Simone Marrone

Tuppy comes from the garden, designed with tulip landscapes; table and chairs by Jo Alexander.

Simone Marrone

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Cubisme terracotta box

The item

Small Air Box in Marble and Brass

Kelly Wearstler

Bar set in ebony, leather and stainless steel

Lorenzi Milan

Settling into one of the two Arne Hovmand-Olsen armchairs in his living room, Loehnis talks about the decoration process. “This room is a good example of objects found at auction during the lockdown: the French console from the late 19th century, the travertine table”. Picasso prints flank the fireplace, supporting a symmetry in keeping with Georgian persuasion. Meticulous memories come together, including finds by John Martin (a favorite gallery owner) and masses of rocks collected in Pantelleria. “My husband and daughter look for them for hours and hours.” Italy reappears in the bedroom of the couple with a large-format photograph by Massimo Vitali.

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NET SUSTAIN Large gravel bowl

Vanderohe Curio

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Medium vase in Swirl recycled marble

Tom Dixon

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Capri Dolce Vita by Cesare Cunaccia


Juniper berry medium scented candle

LOEWE Home fragrances

“The tastes of my interiors are wider than my fashion,” observes Loehnis, the image of casual composure. “I’m more inclined to go color.” Shadows intensify throughout the house, with a grenache guest bathroom and moody blue library that was designed as a family hangout until a busy Zoom schedule turned it into his personal workspace. Alexander got his “box of thoughts” paneled in oak, while another room upstairs was reconfigured into a study for his son. The whole family and many more can gather at the bespoke De Rosee Sa lacquered dining room table, which was recently extended to 14 seats for its first Thanksgiving “Americans and Friends in London”. The versatile lower tier runs into the backyard, from which the Norfolk terrier, Tuppy (as in Tuppence) of the family, is confined. De Rosee Sa worked with Tulip Landscapes to create a classic rectangular garden, with flower beds, a Himalayan cherry tree and steps leading to the gym, framed in black wood.

“Alison loved that old and new go well together in creating an individual home with soul and atmosphere,” Sa says of the results. “The house is such an extension of your style,” adds Loehnis, whose latest discoveries combine comfort (an Erdem blanket) and collectability (a Vanderohe Curio bowl). In furniture, as in fashion, he observes, “only buy things that will last”.

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