St. Petersburg Fashion Concierge Makes Dreams Come True

Which St. Petersburg designer is called Russian Hermès, which jeweler created a collection of flower-inspired silver medals, and where do fashionable residents go for the most elegant handmade shoes?

Fashion concierge Tatyana Tangirova has all the answers in her little black book. And she’s happy to share: clients hire her to take them around town to meet designers.

Fashion designer since 2012, Tangirova is a fashion industry insider who can help customers source luxury items, provide personal shopping assistance, or recommend their wardrobes. As a newly minted St. Petersburg fashion concierge, he offers an insider’s look into St. Petersburg fashion and meets the city’s most intriguing, legendary and colorful characters.

From fashion founder to fashion creator

Tangirova says her shoot is part of a long St. Petersburg tradition: fashion and style are an integral part of St. Petersburg’s history, starting with Peter the Great. This giant of man was renowned for his high fashion and refined taste and set the tone for the future of his “Venice of the North”.

“Fashion, style and costume can make the history of St. Petersburg very alive and familiar, because they reflect the succession of generations in elegance and beauty,” Tangirova told the Moscow Times.

Today’s St. Petersburg fashion icons such as Tatiana Kotegova, Yanis Chamalidy, Stas Lopatkin as well as emerging jewelers and designers open their doors to Tangirova and her clients.

One of its most admired designers is Yelena Tkachenko, the embodiment of St. Petersburg fashion. “One of my favorite collections is the La Perla couture collection,” she said. “Each piece is a true work of art created by hand. For one of the dresses, the silk fabric is cut into ribbons which are first painted with acrylic, then each one is treated with silicone and only then hand-sewn, creating a work of art. A woman feels special in such a dress “.

Another hidden gem of the St. Petersburg fashion scene is the hand-made shoe brand Razgulyayev x Blagonravova. The atelier’s distinctive collections include slippers decorated with motifs from the paintings of Kazimir Malevich, Salvador Dali, Henri Matisse, Wassily Kandinsky, William Morris and Raphael. They also collaborate with contemporary Russian artists and designers. Making a pair requires more than 20 different stages. The designers also have a shop in Moscow.

St Petersburg designer Kirill Ovchinnikov has been nicknamed the Russian Hermes for his unique scarves. Each model takes about a year to complete and the artist turned designer creates them all by hand. Today he still creates his signature scarves, but has also branched out to create a wide range of items, from “twillies” (long, narrow scarves) to porcelain to wallpaper. Now it has customers all over the world.

“Genuine service is not only about professional skills, but also about sincerity,” said Tangirova. “So I only recommend what I appreciate, respect and love myself”.

“Our project has brought together so many infinitely talented people who are in love with work, fashion and the style of their life,” he continued. “I am always eager to see the first collections of emerging talents and discover new territories in fashion. I pay particular attention to handmade objects that exist in one or very few copies. This spirit of discovery is an adrenaline rush! “

Tatyana Tangirova and the designer Stas Lopatkin Anton Gumen

Tatyana Tangirova and the designer Stas Lopatkin
Anton Gumen

His clients seem to agree. “I was fascinated by our visit to Yanis Chamalidy’s laboratory,” Radmila Ivanova, who attended one of the tours, told the Moscow Times. “It gave me a whole new perspective. I was trying to rediscover myself, and when I met Yanis and immersed myself in his creative universe, it was like magic: I looked in the mirror and in the end I loved what I saw ”.

Tangirova charges from 40,000 rubles, which is for at least three hours and includes visits to two or more fashion houses with personal meetings with stylists. Tangirova offers interpreters for clients from virtually anywhere in the world. Customers are under no obligation to make purchases. She can be contacted via her Instagram account here.

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