South Carolina Coach Shane Beamer get mayo-ed

South Carolina manager Shane Beamer was doused with mayonnaise but didn't seem to care.

South Carolina Coach Shane Beamer was sprinkled with mayonnaise, but he didn’t seem to care.
Image: Getty Images

Well, there it is in all its glory. The long-awaited white goo viscose pie rained down on the South Carolina coach’s cap, Shane Beamer, following his victory over North Carolina in what commentators have called “the highest-stakes bowl game outside the college football playoffs.” This is, of course, Duke’s Mayo Bowl.

It turns out there’s an acceptable way to do corporate sponsorship without being completely awful, and Duke’s Mayo found it. While the Gamecocks were racing all of their neighbors north on the pitch in a match that ended 38-21, ESPN’s Mike Golic, Jr., and Anish Shroff provided the commentary of a lifetime from the booth, with one-beat gems coming out of commercial breaks like “pour me some mayonnaise, baby” and “I dream about food we could throw out of those buckets and say, ‘why not?'” (And, of course, the “highest stake” comment).

Golic and Shroff also tested several foods dipped in Duke’s Mayo throughout the game, including Oreos, peanut butter and jelly encrusted donuts and sandwiches (PBJs were the unanimous winners) and often cut to a shot of the giant Gatorade tub. full of mayonnaise sitting on the sidelines, waiting to be dumped on the lucky winning coach. At one point, a South Carolina cheerleader was in front of the camera eating mayonnaise straight from the jar with a spoon. It induces vomiting, but also exhilarating.

As this mayonnaise bath has been in the pipeline for weeks, both coaches were asked a few days ago how it felt to get 4.5 gallons of seasoning on their heads after a win. Beamer said “I’m not the mayonnaise type. I mean, I’ll gladly take one for the team on that if it means we won a soccer game, but woof. “Tar Heels manager Mack Brown seemed less hesitant, replying,” If we win a game, I’d quit. someone hit me in the face with a frying pan. I don’t care. “

May we all reach the level of inner peace and acceptance that Mack Brown has achieved. After the victory, Shroff and Golic could barely contain their excitement as Beamer walked towards the tunnel with a smile on his face, resigned to his fate. The winning coach also got to pick a charity that Duke’s will donate $ 10,000 to after the mayonnaise bath.

Would it have been more fun to do it on the pitch without warning after the game? Sure, but to be honest, it would probably be really hard to clean up a grass pitch. Also, even with the setup, Beamer was hit in the back of the head with the pitcher. Who can say they wouldn’t have accidentally dropped it on him in the heat of the moment? Alas, maybe next year we’ll have a more authentic mayonnaise bath. I’m sure it looked authentic to Shane Beamer.

It was, as expected, disgusting, but Beamer kept the hat, which was certainly a smart move and kept most of the watered-down mayonnaise out of his nose, eyes and mouth. There was a lot of talk on Twitter about the correct mayonnaise-to-water ratio for the blend and the logistics of how that mayonnaise would actually be mixed on the sidelines of the game, but the pouring went (mostly) smoothly.

South Carolina will get Spencer Rattler in the QB position next year and finish this season 7-6 after Beamer’s first year as head coach. Beamer said, “Mthe ayonnaise has never looked so beautiful. “

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