Scots amputee models for top fashion brands after being snapped up by agency

A young Scottish amputee will star in campaigns for top fashion brands after signing up with a modeling agency.

Glasgow’s Iona Hay has posed for big designers and big names in the few months since she was discovered by Zebedee Management in November.

Diagnosis of brunette beauty osteosarcoma, a type of bone cancer, in 2008 led to her leg amputated when she was only six years old.

Now, at the age of 18, Iona is taking the modeling world by storm and hopes to show other amputees “the beauty of their prosthetic limbs” and why “it’s important to be safe”.



Iona Hay has signed with a modeling agency

She vowed to keep the upcoming campaigns a secret, joking that a well-known luxury fashion brand and two high street giants have snapped her up.

The fashion student told the Record: “The last few weeks have been incredible and a total whirlwind.

“I have to pinch myself and often think, ‘this can’t be real’, that’s crazy.



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Iona Hay applied to the agency in August 2021, then it was signed in November

“Inclusiveness is so paramount in the fashion industry right now, we need to see everyone represented and I’m so happy to be a part of it.”

Pushing the Limits is part of the course for the brave Iona who has excelled in gymnastics, skiing and philanthropy since her leg was amputated.

His cancer diagnosis came just a year after his mother, Fiona Dolan, died of a brain tumor at the age of 36.



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Iona Hay hopes her modeling career will show other amputees that they can do whatever they want

Fiona, an ophthalmologist, tragically died in December 2007 after being diagnosed with cancer in April of that year.

No one is prouder of Iona than her family; dad Steven, 50, his twin, Niamh, the brothers Hamish, 23, and Peadar, 21, along with stepmother Gillian and eight-year-old twins René and Matilda.

Iona admits Dad Steven wasn’t entirely sure what to expect when she first took the plunge and ran for Zebedee; a specialized agency that signs less represented talent including people with disabilities.



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Gorgeous Iona Hay was bought by a modeling agency that signs talent in the US and Europe

“My parents told me to do it when I applied in August,” Iona added.

“But I don’t think they knew what would be involved.

“Now I’m really supportive and always support everything I do.”



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Iona Hay has posed for a luxury fashion brand and a couple of street giants for the past couple of months

Iona moved to Edinburgh to study a BA in Fashion Design in September and says she wants to make clothes with amputees in mind.

“Designing for those with prosthetic limbs is so important to me,” he said.

“I want everyone to be represented if I were to become a stylist, this is the dream.

“Modeling has given me an amazing behind-the-scenes insight.

“I want to show that it can be achieved with prosthetic limbs, I didn’t get that representation in the media growing up.

“The experience has been insane so far and I hope it inspires others.”

Visit the Zebedee Management website, call the UK team on 0207 993 8530 or email info@zebedeetalent.com for more information.

For assistance and advice on diagnosing and treating bone cancer, visit the NHS information page.

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