Russell Wilson And Ciara To Open Sustainable Fashion Pop-Up Store In February 

Good morning, 12s. Here’s what’s out there today, Wednesday, January 12, on your Seattle Seahawks.

Russell Wilson and Ciara’s House Of LR&C pop-up shop will open in February

After launching The House of LR&C online in 2020 alongside former Lululemon CEO Christine Day, Russell Wilson and Ciara plan to open the fashion start-up’s first brick and mortar store next month in Seattle, he reported. CNBC’s Lauren Thomas this week.

The store will be near the company’s Seattle headquarters and will carry apparel from Wilson’s Good Man Brand and LITA by Ciara, as well as Human Nation, a gender-inclusive clothing line under the House of LR&C brand. The company also plans to open several more permanent stores across the country and will seek a larger space in Seattle’s University Village. House of LR&C products are already available online through the company’s website and through wholesalers such as Nordstrom and Kohl’s.

According to its website, The House of LR&C was “built to democratize retail and redefine the way the fashion industry works, to make it inclusive, community-driven, and most importantly, to create positive change on large scale”. The company focuses on sustainability and is committed to using materials that pose less of a danger to the environment. “If we don’t make fashion sustainable and transparent, we will never change the industry,” Day said. “This is what we believe white space is and that no one is doing well.”

Three percent of the company’s profits go to Wilson’s Why Not You Foundation, a nonprofit organization dedicated to empowering young people through education, health and the fight against poverty.

Axios’ Richard Collings also reported this week that the company has received funding from Harlem Capital, a company that specifically invests in startups led by women and minorities. “The House of LR&C has increased revenue about 70 percent in the past year from seven to eight figures, according to Day,” Collings writes. “The startup has both strong digital sales and a strong wholesale business. Wholesale partners like Nordstrom are profitable channels for The House of LR&C and provide valuable marketing or brand exposure to a new set of customers,” he said. Day.

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