Psychological impacts of fashion marketing on teen consumers

Teens are extremely self-conscious about their appearance and are often obsessed with details that adults ignore as important. They don’t dress like us. The self-awareness of some adolescents generates the horror of drawing too much attention to themselves. As a result, they choose the “not looking very dressed” look. Others like to get all the attention they get and will wear whatever to get it.

The clothes we choose reflect our mood and our style. In some ways they also reflect self-confidence. A person’s level of trust significantly affects how other people perceive and react to them.

According to the research, the choice of dressing for teens varies with most clothes to deflect or ward off the humiliation and ridicule of their friends. Most of them assume that if they dress inappropriately, their peers would not want to interact or socialize with them. So, they choose to shop and ask for directions on how to dress well for events like birthday parties.

The fashion style for most teenagers is influenced by the people they surround themselves with. Most teens feel they need to adjust. Most replicate the fashion around them to feel worthy and precious. Teens use fashion to maintain friendships and boost self-esteem.

Body image is a problem that affects many teenage girls. Magazines, as well as the media, have an impact on a girl’s physical appearance. For example, when teenage girls see a slim model on a magazine cover, they will go out of their way to look that way. Therefore, this results in several changes in a teenager’s fashion style and unhealthy approaches such as bad eating habits.

Also, the internet has an impact on a teenager’s body image.

Teens always idolize the celebrities they adore. They take inspiration from them for fashion. When a celebrity dresses up in clothing she loves, she’ll go find the same dress and show it to her peers.

Additionally, teens watch various reality shows to keep up with their idols’ clothing style. They are discovered through external stimuli.

In conclusion, teens are often aware of their appearance. Most of them are obsessed with details that aren’t that important. Most teenagers dress in a way that draws attention to themselves. They fear losing their friends if they don’t dress appropriately and don’t fit in. So, they do whatever it takes to get all the attention that comes with dressing inappropriately. However, most of them are unaware of the impact of teenage fashion on their lives.


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