PROCHNOW: Searching fashion past to see the fashionable future | Culture

From the deaths of fashion pioneers to exuberant haute couture displays, the fashion industry has been part of many groundbreaking events both virtually and in person in 2021.

However, while I love to dwell in the past, it is time to look to the future. With that in mind, I have decided to give you a recap of the 2021 fashion news and what I hope to see in the future of fashion.

The inauguration or an impromptu fashion show?

The year 2021 began with the inauguration of President Joe Biden on January 20. Many politicians and celebrities in attendance decided to dress to impress when Biden put his hand on the Bible and took the oath. Monochromatic dresses were popular with women in the office, as were a few celebrities like Jennifer Lopez. We can’t forget Senator Bernie Sanders in his knitted gloves and raincoat.

This high fashion political exhibition was iconic because the unveiling took place during a significantly dark historical period. The assault on the Capitol building, which occurred on January 6, still had Americans nervous while the COVID-19 pandemic was still ongoing and in-person fashion events were limited. In my opinion, the only thing that really lifted our spirits was the clothes the politicians and celebrities wore for this event. Twitter was on fire with memes about what Sanders was wearing and Lady Gaga’s bulletproof suit. Fashion sparked interest in Americans and made them laugh, and hopefully the lighthearted theme of fashion memes will continue throughout the New Year 2022.

RIP to so many inspirational fashion moguls

On January 17, the fashion world was struck by the sad news that Harry Brant, a young creator who wrote the fashion column “The Look” for Interview Magazine, died of a prescription drug overdose. It was, unfortunately, the first of many major fashion deaths in 2021.

One of the most publicized deaths occurred on November 28, when Virgil Abloh, the multifaceted stylist, DJ, architect and street style enthusiast, died of a rare form of heart cancer. Twitter has become a hive of tweets reminiscent of Abloh and all the great things he did in fashion. He was the creator of Off-White, the art director of Louis Vuitton, the designer of a bench / skate ramp called the P9 and, above all, a source of inspiration for creatives around the world. It proved that no one has to be good at just one thing. Abloh proved that the world was indeed his oyster.

For the current year 2022, I hope to see us honoring creatives – and only people in general – before it’s too late and they die.

The trendy avatar

In December 2020, Balenciaga launched its Fall 2021 collection through a video game called “Afterworld: The Age of Tomorrow”. The game involves players following bright arrows through various landscapes as other characters decked out in Balenciaga clothing pass. This was just the beginning of the fusion of virtual reality and fashion.

The rebranding of Facebook to Meta was announced in October 2021 by Mark Zuckerberg and described the future made up of 3D virtual reality landscapes, also known as the metaverse. On Twitter, Meta mentioned that Balenciaga would be the wardrobe designer of our metaverse avatars. In December, Balenciaga’s CEO announced that the brand would create a department dedicated to Metaverse apparel design.

In 2022, I expect to see many more fashion brands jump onto the Metaverse apparel bandwagon. I wouldn’t be surprised to see some brands working on designing popular video game apparel like “Call of Duty”. We might also see DIY artists delving into programming and teaching lessons on how to knit a sweater in the digital universe.

Disaster of the holiday calendar

Finally, to crown a year of innovation came something disappointing, none other than from Chanel. You’d think a luxury-focused brand would create something over the top for the holiday season. In 2021, however, it did not happen. They created and sold a festive Advent Calendar filled with various Chanel accessories for every day until Christmas in a huge box in the shape of Chanel No. 5.

The problem is that the calendar starts on December 5th and every Chanel item was sad at best. The holiday calendar cost $ 825, and among other insignificant items, the calendar consisted of a cheaply made Chanel stamp bracelet, a dust bag, stickers, temporary tattoos, a sample lipstick, and a mini plastic globe with the snow. A person on TikTok named Elise Harmon showed the advent calendar, which sparked angry comments directed at Chanel. Chanel blocked the TikToker, which led to far more angry posts and comments directed at the luxury brand.

The whole fiasco was fun for someone who didn’t actually buy the expensive advent calendar. In 2022, I expect consumers to be less tolerant of this type of deception. Canceling culture has devastated 2020 and 2021 and I predict it will continue into 2022. Hopefully, luxury brands will be scrutinized more thoroughly and maintained to higher standards.

2021 was a year to remember and I expect 2022 to be even more impressive and full of fashionistas with oversized sunglasses, revolutionizing what we wear and how we perceive ourselves and others.


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