The Première Vision world fair has announced the appointment of a new fashion director to coordinate the event’s fashion team.
Desolina Suter joins Première Vision after 15 years as the fair’s fashion correspondent in Italy. Suter will take care of the organization of the trade fair calendar of the event, developing the seasonal addresses in collaboration with exhibitors, experts and professionals.
It also has the task of adapting the main seasonal indications, on materials and colors to the needs of the market, helping producers in the development of their collections.
In addition, Suter will oversee the development of new communication channels and tools, which will provide information about Première Vision to its target audience: exhibitor manufacturers, fashion designers and creatives, accessory brands and more.
Suter previously oversaw the development and launch of Armani’s home collection, as well as founding the Milan-based consulting firm, Uragano Studio, assisting fashion and design professionals in the development of their products.