Prada has invited Hollywood heavyweights Jeff Goldblum and Kyle MacLachlan to close the runway on Sunday afternoon, closing a quiet men’s fashion week that saw several brands cancel their shows in light of the increase in Covid cases across Europe.
The appearance of the actors at the Prada Foundation marked the second physical show of founder Miuccia Prada and her co-creative director Raf Simons since the latter boarded in early 2020, marking an unprecedented union of two of the most influential and famous of the designer fashion industry.
The fruits of their collective production have so far proved critically acclaimed and this autumn / winter 2022 collection has had its distinctive features. Taking the concept of uniform as a stimulus, Prada and Simons elevated work suits in technical silk, leather and cotton, and the fuzzy rose print, replacing “the traditional shirt / tie / bow tie and historical giv.[ing] a new energy and reality, even a younger attitude, ”said Simons. Outerwear loomed over utilitarian trench coats and parkas with sheepskin panels. Elsewhere, accessories that will buzz the social media universe have arrived in compartmentalized backpacks, fluorescent gloves and miniature pocket belts in the signature Prada triangle.
“The collection celebrates the idea of working, in all the different spheres and meanings,” said Prada, underlining the idea of the importance of formal work and the wardrobe that it imagines represents it. “Through these clothes, we emphasize that everything a human being does is important. Every aspect of reality can be elegant and dignified … elevated and celebrated “.
Joining Goldblum and MacLachlan to present the collection to a socially spaced audience of over 200 guests was a new generation of actors: Queen’s Gambit star Thomas Brodie-Sangster, Sex Education star Asa Butterfield and award-winning actor Moonlight Ashton. Sanders. “The actors are interpreters of reality, employed to echo the truth through their representations,” said Prada. “Real men, recognized figures, bring a new facet of reality.”
The reality of the Italian fashion week was something different from what had been planned. Giorgio Armani, one of the major attractions of the showcase, was the most high-profile designer to cancel his eponymous fashion shows and Emporio Armani – “with great regret and after careful consideration in light of the worsening epidemiological situation” – at beginning of January.
Carlo Capasa, president of the governing body of Italian fashion, the Chamber of Fashion (CNMI), said that while respecting Armani’s personal decision, it is important to find ways to move forward with live events that facilitate interaction. face to face and drive revenues in the Italian fashion industry.
“Given the situation, we are doing our best right now and have shown we can handle the situation,” said Capasa, referring to the rigorous spacing, FFP2 masks and full vaccination test that were required at all 16 physical shows. scheduled. “In general, fashion week has to go on [to give] the sign the industry needs. Is very important [as] it is the second largest industry [in this country] and we have 1.2 million people working in fashion in Italy. We don’t know how long it will take to get out of the current situation [with the pandemic] and therefore it is a question of trying to find a balance between real life and safety “.