Pathway to Digital Economy: How Jigen Is Transforming the World of Fashion?

NFT in fashion

Keeping pace with business changes, the delusional flames of NFTs have provided the fashion industry with a burning desire for blockchain technology. With brands like Gucci, Louis Vuitton leveraging blockchain-based tokens to ensure item authenticity, the luxury fashion industry has made a splash in the world of NFTs, Vogue and Forbes editors say.

A new spearhead in the innovation of the fashion industry: what is Jigen?

Aiming to quell the huge potential of this industry, Jigen brings the first NFT gateway for fashion and luxury items into the metaverse and gaming ecosystem, giving brands the opportunity to maintain the authenticity of their items. and venture into new ways of sharing the unique digital art and design of their products.

In addition to saving companies from counterfeiting, Jigen also provides them with access to new potential customers who can purchase tokenized versions of exclusive sneakers, luxury and fashion items and more, creating a new digital consumer base and venturing into digital economy. JIG owners can kick the mindset of their collectible and enjoy a collection of exclusive fashion and luxury items from major brands through its launchpad or simply redeem the physical item.

How does Jigen empower his community?

At the heart of this entire Jigen ecosystem is the core element: $ JIG Token which caters to the community in the following ways:

  1. Exclusive Access: Based on the amount of $ JIG tokens consumers have, holders will have exclusive access to NFTs and privileges within the system
  2. Staking: Holders will be able to earn $ JIG token farm rewards
  3. Governance: Token holders will have the opportunity to take control of the initiative in the Jigen ecosystem by participating in the creation processes, voting for their favorite designers, brands, etc.

Supported by leading investors and consultants in the Blockchain sector such as X21 Digital, Magnus Capital, Oddiyana Ventures etc. Jigen expects to culminate the project in the first quarter of 2022 with the launch of its platform and the formation of alliances with projects in the gaming and NFT industry.

The digital economy is here to stay and with many upcoming NFT-first-physical-goods-second brands, it is set to grow. As stated by digital designer Nicole Zisman, “NFTs and interest in digital artwork are completely to the benefit of the luxury fashion industry” Traditional fashion companies must break their silos and make their way into space digital.

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