Natalie Joos Shares Her Style Tips

Welcome to Style diaries, a series in which we research the physical manifestations of our IRL tours. We ask friends and taste experts to show us what they * really * wear during the week and to provide a small insight into their views on the current state of fashion. This week, we follow street style star OG and founder of the knitwear label Joos Tricot Natalie Joos as she pedaling through work, apartment hunting, and Sunday trips to the farmers market.


What role does fashion play in your life? How do you need it?

“I have been working in the fashion industry for over 25 years, so at this point you could say that I live and breathe it. I create fashion. I wear fashion. I love fashion. It supports or elevates my mood.

Watch 1: Apartment Hunt

“I always mix high and low, vintage and contemporary. I like the idea of ​​clashing while keeping the preppy vibe. I haven’t worn the Ralph Lauren shirt in years, or ever, and it goes perfectly with our new smiling vest.

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What does your style look like these days? Do you have an ideal outfit formula or do you prefer to change it when you get dressed?

“They are really everywhere. I still love color and vintage: these are given elements. Today I’m wearing bootcut jeans with cowboy boots, a smiling Joos vest and a Ralph Lauren plaid shirt. Yesterday I wore a cute lime green vintage dress with Tory Burch Sports sandals. I have so many clothes that I’m always looking for new things in my closet. I rarely create the same look twice.

Watch 2: Sunday at the farmers market

Natalie Joos
Natalie Joos

“On Sundays I take my dog ​​to the farmers market on Melrose Place. I take all the vegetables I need for the whole week and cook a new meal every night of the week. It’s an exciting new routine that I adopted during the pandemic. I’ve never been a fan of cooking, but now I can’t wait to go home and prepare my own food. I went plant-based as well, plus a piece of fish a week (and goat cheese).

“This is a suit of trousers and a knitted jacket, worn with Gucci slingbacks and a vintage floral shirt. Again, I just wanted a little bit of vintage. This dress is super cute; I am very proud of how the pants fit.

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What energy are you bringing to your ensembles this season? What are you looking forward to wearing?

“I definitely want to show some advantage. I’ve always mixed ups and downs, so I can’t wait to wear the cool with the dessert. ”

Watch 3: Work Work Work

Natalie Joos
Natalie Joos

“Our office gets a little cold, so we have to wear warm clothes. But I still want to look and feel like I’ve made an effort, so I rarely show up to the office in casual attire. The color scheme is fire. Green and pink and black … “

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In terms of beauty, what does your makeup and hair routine look like and how does it change based on what you wear?

“My hair routine is super minimal. I have curly hair, so there is very little that can be achieved when it comes to looks. They are worn out curls or worn out curls. That’s all. As for beauty, I’m pretty regimented. Face soap, toner, serum, eye cream, moisturizer. Twice daily. I wear very little makeup. Just lips and mascara. I recently traded with our makeup artist to teach me how to apply a real face! As a foundation, primer, concealer, cat’s eye, etc. It’s something I’ll try more often at night.

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