Meet The Trio That Celebrities Turn To (To Monetize Their Brands)

Sponsored content in collaboration with GrapeStars.

Meet the newest actors in the celebrity booze industry. Friends from Miami joined forces to launch GrapeStars over 3 years ago.

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After a long and arduous journey, GrapeStars now helps over 200 celebrities distribute their wines and spirits online, as well as helping them monetize through their massive social media followers. It’s safe to say that over 200 celebrities with over 1.2 billion followers qualify as a significant marketing machine.

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“GrapeStars has been so supportive of SunDea since we launched in 2020 and they fully support my dream of attracting more women and BIPOC leaders to the wine industry. With GrapeStars, Sun The goddess can break cultural barriers in wine and bring me closer to my amazing fans across the country ”- Grammy Award-winning and Oscar-nominated singer, actress and producer; Mary J. Blige.

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GrapeStars is also a one-stop shop for celebrities who want to create their own alcohol brand. With relationships with over 160 of the world’s best producers, GS can create any type of alcohol a celebrity might want to pitch, including wines, champagne, vodka, tequila, mezcal, gin, bourbon, cognac, or others.

Adam Levine and Behati Prinsloo Calirosa Tequila
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Adam Levine and Behati Prinsloo Calirosa Tequila

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GrapeStars can offer celebrities instant online distribution in over 40 states and an amazing, fully compliant platform to convert their huge social media followers into sales. “There is no better way for celebrities to launch their brand,” says Stephan Fortier, President and CEO of GrapeStars International. “We are planning to expand our celebrity product base by adding their different products, essentially becoming an Amazon of celebrity products.”

With top actors earning far less than a decade ago, musicians being limited by free online music, now more than ever the top celebrities are looking for ways to leverage their personal brands into additional sources of income. There is no doubt that the wine and spirits industry has become the preferred choice of most A-listers. Now they can turn to GrapeStars to help them navigate a complicated landscape and monetize their huge fan base.

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Co-founder Jean-Jean Pelletier with legendary rocker Jon Bon Jovi at the VIP wine tasting event of his rosé Diving into Hampton Water at the Palms Casino Resort in Las Vegas.

GrapeStars is starting to produce highly curated content with its over 200 celebrities. A TV show about celebrities launching their brands is in the works, as well as top-tier social media content. GrapeStars is planning to enter the NFT game in early 2022, offering unique NFTs backed by resources from their more than 200 celebrities. The NFT market is booming, says Robert P. Pelletier, president of GrapeStars International. “We are in a privileged position, thanks to our relationships with many celebrities, to create really interesting and original NFTs for their fan base.”

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Co-founder Jean-Jean Pelletier with football legend David Beckham at the Haig Club House Party to celebrate the launch of the HAIG CLUB Scotch Whiskey in Miami.

“We want to bring amazing and fresh celebrity-based content to multiple platforms to cater to a broad demographic.” Jean Jean Pelletier, CEO of GrapeStars Entertainment.

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“I was contacted a year ago by the Co founder of GrapeStars; Jean Jean Pelletier. As an Italian winemaker and partner of the Grammy Award-winning singer; Mary J. Blige, we’ve had amazing conversations about building a celebrity brand. Due to the pandemic, we have had to digitally reinvent ourselves. After many zoom calls and a new friendship, we finally met in Miami Beach and started a conversation about creating something unique together. As entrepreneurs, GrapeStars and Fantinel have the same vision of NFT, cryptocurrencies, the Metaverse and what’s hot as a trend. Stay tuned… we are about to celebrate 🥂 2022 with a fantastic news ”. Marco Fantinel

Be sure to check out all of the awesome celebrity wines and spirits at Grapestars.com or download the GrapeStars app on the App Store or Google Play.

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