Los Angeles-based Label Airei Joins Dover Street Market Paris – WWD

The addition of Airei to the Dover Street Market Paris brand development division came with constraints.

Meters after meters, in fact, brought by designer Drew Curry to build “The Case for a Tragic Optimism”, a sculpture that occupies the place of honor at the Paris Fashion Week showcase of the label based in Los Angeles at the cultural center and creative 3537.

Now in its third season, Airei is the 11th brand to join the group of labels: Eli Russell Linnetz ERL and its children’s line, Vaquera, Weinsanto, Honey F-king Dijon, Liberal Youth Ministry, Rassvet, Sky High Farm, Youths in Balaclava and Phileo – supported in various ways by Adrian Joffe’s alternate take on a fashion group.

“Dover Street Market believed in me or saw something before anyone else. I knew it was a very close family, so when Adrian [Joffe] he asked me to be part of it [DSMP], I knew it was going to be an important and right step, “he said.

Curry launched Airei after “a 10-year journey of trying to find my voice, doing things, failing and then doing other things,” he said in a previous interview, basing the label on his desire to explore dichotomies. He started with the name, an ancient Greek word that came to him in a dream and which has the meaning of “cut away” or “lift”.

Which here comes almost to the starting point. “The rope isn’t actually something that could hold you back, but maybe it’s just an idea that prevents you from something,” Curry said. In the case of the American designer, it may have been the idea that “when [he] started making clothing, Paris Fashion Week was such a distant thing that it seemed it would never be possible.

That’s why her performance – and Fall 2022 collection – will be about carefully thought-out cuts.

Starting at 1pm on January 22nd, Curry will be bringing the scissors to his installation at the same time that “Plight”, the label’s third collection, is digitally revealed on the FHCM platform. Visitors to 3537 will be able to see a trio of looks at the heart of the performance, which includes a soundscape created in collaboration with Norwegian musician Cashmere Cat.

If discovering Curry’s collection and installation isn’t reason enough to visit 3537, the multipurpose space also offers so much more in a program called “Entertainment Week” which started on Tuesday.

Just behind the Los Angeles-based label’s installation is the first occurrence of Black Market Comme des Garçons, a “semi-covered, semi-hidden, at night, transient shop” offering – you guessed it – items only of the brand in that dark shadow.

Those who want more shades can go back to the courtyard level where they can choose from Phipps Gold Label Vintage, which offers vintage and deadstock pieces customized by Parisian designer Spencer Phipps, or push the door to Dover Street Little Market, which has taken up a time-based residence. undetermined after leaving his former home on Rue du Faubourg Saint-Honoré.

ERL Kids’ sweet pastels coexist with Rassvet’s painfully cool skateboarding and Weinsanto’s dramatic glamor, along with the rest of the 11 brands under the DSMP umbrella in a scenography imagined by London artist Graham Hudson and with pipes filled with running water that gurgles in buckets transformed into makeshift fountains.

Other discoveries on the building’s floors include “plant-based techno” imagined by eco-shoe label Viron, which taps the sounds created by plants to create music; a Thursday screening of “I Miss You”, a documentary about the Rassvet troupe’s journey from Paris to Mexico; as well as a monumental sculpture by the Parisian artist Elia Valet and the works of the Ukrainian photographer Sofiya Loriashvili.

And of course, for those who live for the “gram,” no visit would be complete without a tour of the “Instagram IRL” pop-up space, which offers a colorful maze of social media-worthy moments to capture, as envisioned by the emerging French. creative Jean-Jacques N’djoli.

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