LA Fashion Week at the Petersen Automotive Museum, which returns on April 1, is hoping for an even bigger future with new owner N4XT Experiences.
The global society of technology and events launched in 2022 by former Fenty chief creative officer Ciarra Pardo, president and co-founder of Spring Place Imad Izemrane, and veterans of entertainment and finance Marcus Ticotin, Keith Abell and Jackie Trebilcock bought the event for an undisclosed sum. revealed.
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“With the N4XT Experiences team behind us, we believe LAFW is poised to become a major global fashion week as Los Angeles continues its evolution into a fashion powerhouse,” said Arthur Chipman, who produced the in -season and preview- seasonal parades for several days every October and April from 2018 at the Petersen Automotive Museum among vintage cars and on its large roof.
New stakeholders are betting on tech, off-the-beaten-track events and trendy designers to recharge Los Angeles Fashion Week, which has a long and messy history.
Over the past two and more decades, from indie-style shows by local designers held in remote locations, to the coordinated effort at Smashbox Studios as part of a five-year partnership with IMG that ended in 2008, Los Angeles has never had the credit for New York, London, Milan or Paris – or international participation.
There has been legal controversy over who can call themselves LA Fashion Week, multiple producers and events – even a vegan fashion week – and all have generally been consumer rather than industry-centric affairs, with a boozy evening with sponsors looking like the number one goal.
This continued even as the great designers Tom Ford, Moschino, Dior, Saint Laurent and Gucci have taken advantage of the city sun and the celebrity-filled landscape to put on one-of-a-kind shows in recent years. The latest hometown hero Mike Amiri will perform in Los Angeles on February 8th.
The only local event that has had significant staying power in recent years is Chipman’s, which has been held at other venues since 2010. (It also registered the name LA Fashion Week in 2015.) At Petersen, it presented fashion shows by Greg Lauren (who had, by far, the largest celebrity attendance last October with Usher and Chance the Rapper front row), Gypsy Sport, Porsche Design, Superdry and Oliver Tolentino, among others, with sponsors such as Stella Artois, Essentia Water and Redkin.
Pardo, who spent 17 years working with Rihanna, Savage and Fenty, is well placed to rename the event to the museum. Furthermore, Spring Place, part of the Spring Group that hosts New York Fashion Week and Tribeca Film Festival, will host LA Fashion Week-related experiences and events in Beverly Hills ‘only members’ club.
“Being a transplant from Los Angeles through New York, I have seen the rebirth. I have been here for 18 years and I am convinced that what has happened in food, in art, in music and in films will happen in fashion, “Pardo said in an exclusive interview.” [L.A. Fashion Week] the platform was present but was not used at its best. There is a lot of potential and a lot of great brands. Los Angeles was a pioneer in streetwear, with the Fairfax District, and there are a lot of interesting things that came out of here that didn’t have a say, “he said, refusing to reveal any sponsors of participating brands or designers, but sharing that he would contacted his contacts, including Chris Gibbs, owner of the Union streetwear mecca, and possibly Rihanna.
“To this day, Rihanna is a close friend and I’m super proud of everything we’ve done together. We built it from the ground up, ”he said, noting that he worked on the launch of both Savage and Fenty, from the Fenty Puma streaming show in Paris to the Amazon Prime extravaganzas Savage x Fenty.
She is looking to bring some of the magic of entertainment, live streaming and shopping to LA Fashion Week. “Full compliance with the CFDA [Council of Fashion Designers of America], but creating more freedom through technology will be at the top of my personal list, ”Pardo said.
“There is nothing that can compete with New York, London, Milan and Paris, but the opportunity here is to involve technology, beauty and emerging brands. There is also a big exclamation about sustainability “.
The programming that IMG and the CFDA created during New York Fashion Week was also a source of inspiration. “With all the last few Los Angeles fashion weeks, there has been no chat or instruction by the fireplace,” she said, noting that Spring Place will serve as a gathering place for activations, dinners, experiences and chats.
Imagine a one-of-a-kind fashion week in Los Angeles, focused on both consumers and industry, but recognize there is room for improving the professionalism of the shows, including start times notoriously later than an hour, for example.
“Where the world and the metaverse and gaming and digital sales and online retail e-commerce are leading do more to support the consumer side,” she said of Fashion Week’s raison d’etre. “We have to stop and think about how we communicate through programming, how we communicate about sustainability. I hope to hear the difference in April, but the intention is to create more balance so that people are introduced to great brands, have a great experience at Petersen and get an education. “
To know more:
Vegan Fashion Week returns to Los Angeles
Moore from LA: How LA makes the track
Is Los Angeles the future of the American catwalk?
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