In Fashion, Is It 1922 All Over Again?

After continually hearing comparisons between the Roaring Twenties and the 2020s, we decided to put the idea to the test by matching the looks of the 1922 issues of Rowing with those of the spring and pre-autumn 2022 collections, and there were many points in common to be found, at the surface level.

The fashion industry has grown exponentially in 100 years and operates today in a cascade rather than cascade fashion, but some things never change, such as the nostalgic gesture and the importance of trends. By 1922 the full-skirted robe de style, popularized by Jeanne Lanvin, was starting to gain competition from straighter draped dresses. Paul Poiret was still the king of fashion and Paris was setting the pace. Although hems are no longer vital, there remains a shared vocabulary of shapes and silhouettes and the joy of dressing up.

Come and travel through time with us.

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