How Kikiriki Is Still The Go-to For Party Fashion After 25+ Years

Let’s have a kiki… in Kikirki, mais oui! For over two decades, the brand has had fun at the heart of its ethics, making pieces that are on-trend and ready for the dance floor non-negotiable. Just ask one of her most famous fans: none other than Britney Spears. Alas, while Kikiriki also offers everything from swimwear and basics to swimwear, right now social media savvy shoppers are falling hard and fast for its range of candy-colored tulle and fishnet dresses. Company present included! Here’s what to know about the unstoppable brand, which releases over 40 new models every week in nearly 30 countries. What time is it Kiki?

Tell us the background of Kikiriki. Where does the name come from?
The name Kikiriki derives from a mixture of Yugoslav and Turkish influences: the words together mean “sexy girls”. Each piece of clothing and garment is made with the intention of giving each customer confidence and helping to show their best.

What has Kikiriki become famous for since its inception in 1994?
Kikiriki is known as an affordable and inspiring company with its fearless, edgy and trendy attitude.

How does the brand ensure it stays trendy and relevant?
We try to keep our brand up to date by following all the latest trends in the fashion and pop culture industry: music videos, celebrity stylists, etc. We always strive for the best for our customers and we want them to feel heard.

Kikiriki is available in 27 countries – what makes the brand’s design and energy so appealing to customers around the world?
It is an affordable and trendy brand that is fashion conscious. Women (and men!) Love our brand.

What trends are selling particularly well recently?
All of our online dresses sold very well in 2021, because people wanted to look spectacular, especially on social media, after the pandemic. We noticed that our clients liked to show up more than usual, probably because they had a sweaty year!

Have you defined the Kikiriki client?
Kikiriki customers love to push their style to the limit and do it confidently and fearlessly while still looking good.

What do you think people are obsessed with?
Digital. Metaverse is the new reality. We need to create our own metaverse platform for our brand.

How important is social media for the brand?
Very, very important. It is the new reality. People shop digitally and model themselves on these platforms. It changed everything.

What is the Kikiriki brand ethics summed up in one sentence?
Kikiriki is bold. Taking himself into a new era and adapting as he goes!

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