From left: Co-owners Becky Carpenter and Amy Hegarty opened their Bokabuku store in 2020. The two women, who have known each other for 30 years, have worked in pharmaceutical research. (Sumaiya Malik / Community Impact Daily)
When Becky Carpenter was growing up in the 1970s, she knew she would use “Bokabuku” – a nickname given to her by her cousin – as the name of her clothing business.
Bokabuku — B OK as you are — is a women’s boutique offering quality American and European fashion clothing that takes into account the changing needs of women 35 and older in a variety of shapes and sizes.
“Everyone is beautiful and unique, and the clothes you wear should complement your beauty, not the other way around,” Carpenter said.
Carpenter co-owns the shop with his longtime friend and colleague Ann Hegarty. The shop is located on a small street in the Hill Country Galleria, where cars slowly pass by to catch a glimpse of the shops. Located along the row of boutiques with the group of women’s clothing companies in the Hill Country Galleria, the women say their store is different.
They said they initially wanted to serve the petite clientele, but found that tall, curvy women were underserved as well. Instead of selling clothes for numbered sizes, they focus on one size fits all or sizes small, medium, large and extra small.
“We’d prefer our customers to be happy in the long run with what they buy than to go out with something they’ll end up not wearing,” said Hegarty.
A stylist is always present in the shop to advise customers and provide advice on how to style or wear the garments.
“We have clothes that fit you, not you that fit your clothes,” said Hegarty.
Although the women celebrated the store’s first anniversary in September, the storefront originally opened in February 2020. When the pandemic began, they halted their launch plans and went online. Their following has grown, they said.
“Friends, neighbors, new acquaintances, people who have connected to our message and the different styles we carry keep coming back,” said Hegarty.
12820 Hill Country Blvd., Ste. E-110, Austin
512-394-7346 | www.bokabuku.com
Hours: Mon.-Sat. 11: 00-18: 00, Sun noon-17: 00
Know you, get to know you
Bokabuku offers high-quality, ethically produced and often locally sourced clothing and accessories for women with unique sizes, said owners Becky Carpenter and Ann Hegarty. Here’s how customers can enjoy the shop.
- Shop for everyday wear, special occasions, tops, pants, dresses, lingerie, and gifts.
- Get advice on how to wear clothes from an in-house stylist.
- Book a stylist online or after hours.
- Attend private in-store events for the benefit of charities.
Items are priced between $ 20 and $ 150 with some hats at $ 250 and up.
The store offers Boka-bucks as rewards that customers can collect for future purchases.
The owners are members of the Bee Caves Chamber of Commerce, www.beewomen.org, Texas Women in Business Austin and the Lakeway Chamber of Commerce.