From Kendrick Lamar to Paris Fashion Week, Airei Drew Curry Interview

In November 2021, Kendrick Lamar made his long-awaited return to the stage as the headliner of the Day N Vegas music festival in Las Vegas. Lamar has executed all the projects of him since Section. 80 to DAMN. Post-show clips that have been littered across social media timelines show zombie Lamar walking among a sea of ​​stagemates in a fluid cream sweater, matching double-knee pants, and a knitted hat that falls off the nape of his neck. It was a big resurgence for Lamar who required an outfit that made statements. The ensemble was not designed by a major fashion house or a prominent costume designer. The entire outfit was crafted by Drew Curry, the 29-year-old behind the Airei fashion line.

The pieces come from the first two collections ever produced by Curry. He was friends with Taylor Mcneill, who drew Lamar that night, and that’s how his pieces came to the artist. Even though he hasn’t had a chance to meet Lamar, he is confident they will work together again in the future. “For me, Kendrick Lamar is one of the greatest artists of our time. He’s always been like a superhero, ”he says. “It was a completely surreal experience.”

Lamar isn’t the only big name who supported Airei in his childhood. Label mate TDE SZA wore the brand. Gunna sported a puffer jacket on stage at the BET Awards in 2021. Bad Bunny wore a full Airei look in her music video “Lo Siento BB: /”. NBA star and tunnel star Shai Gilgeous-Alexander represented Airei during his pre-game tunnel walks. And in December, Billie Eilish performed SNL dressed in garments from the third Airei collection that has just debuted in Paris. He was connected to the pop star through his designer Amanda Merten, someone he had met while working as a salesman at a Nordstrom in Los Angeles a few years earlier. Curry says that, in most cases, he finds that someone is wearing his clothes the same way everyone else is. For example, he remembers a friend telling him about Gunna wearing the padded jacket he designed while watching the show on television. More often than not, Airei ends up in the hands of these celebrities only because the stylists or celebrities like the clothing in the Dover Street Market sales department, not because Curry sends it to them.

“It’s great when someone we know buys it, but it’s also great when an art student buys one of Dover’s hoodies,” he says. “I want to create something that people like. I just want to give them the best thing I can do right now. “

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