Jaspreet Chandok, head of RISE Fashion & Lifestyle, says the pandemic has accelerated the cycle of consumer adoption of the technology. “Over the past year, designers, fashion retailers and fashion platforms like ours have switched to phygital and omnichannel models. Attention should now focus on building strong distribution and supply chains to meet this growing demand. “
When designer JJ Valaya says that technology is pretty much becoming the backbone of almost anything and everyone, he insists we’re only skimming the surface when it comes to the intersections of technology and fashion. “We are witnessing the first steps of technology in fashion, with the transition to digital. We are in a new digital world that has shrunk with everything in the palm of our hand ”. The future, as he says, is increasingly phygital – a
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