XSET, a lifestyle games organization, has announced that former fashion industry veteran Steve Birkhold has joined as chief merchandising and licensing manager.
XSET co-founder Wil Eddins, who previously held the part, will move to the new position of chief creative officer, overseeing all creative strategies for the company.
“The moment I met Steve, I knew he could take the trial merchandising program we’ve been fine-tuning over the past year and turn it into something huge, meaningful and sought after by gamers around the world,” says Eddins.
Birkhold has more than 30 years of experience in global fashion, plus the distinction of being one of the few CEOs in the world to have managed many large-scale fashion companies. Birkhold has worked with brands such as Diesel, Lacoste, BEBE and more than a decade in executive roles at VF Corporation, focusing on Lee Jeans, Nautica Jeans and Earl Jeans. Birkhold’s experience spans the breadth and depth of fashion, including marketing, retail, wholesaling, e-commerce, operations, brand partnerships, and top-tier corporate strategic planning.
As an executive of XSET, Birkhold will support the merchandising, fashion and design team. They create an innovative approach to the fashion lifestyle of games, touching everything from partnership and collaboration strategies in various industries to pioneering design.
“We are thrilled to have one of the most respected names in fashion on our team,” says Greg Selkoe, co-founder, CEO of XSET. “Steve’s experience in space is perfect as we continue to scale, deliver and set trends that other gaming organizations will follow. Steve is a true visionary and recognized leader known for creating iconic brands; we can’t wait for XSET become his neighbor! ”
In addition to her executive role at XSET, Birkhold will serve on XSET’s advisory board, leveraging her experience, knowledge and skills in fashion-related initiatives and various verticals.
“I am honored to join XSET as their primary merchandising and licensing manager and to lend my expertise to their world-class team,” says Birkhold. “What Greg and his team have accomplished in just the first year since its inception is an extraordinary achievement. The gaming industry and XSET are both seeing exponential growth and I can’t wait to continue that trajectory and help see the organization through their next levels of success. ”