A British businessman trying to cash in on the nasty Christmas sweater craze is worried he might stiffen.
Noticing an increase in demand for seasonal knitwear, 45-year-old Karl Baxter of Dorset bought 1,000 Christmas sweaters to sell online, The Sun reports.
But Baxter quickly realized that sales were slow because the sweater’s snowflake pattern was made up of four extremely phallic shapes, complete with, er, “jingle bells.”
“I didn’t notice it at first, but once you see it, it’s hard to get out of your mind,” Baxter told The Sun.
She hopes to turn the fashion misstep into a fundraiser by donating the proceeds to Prostate Cancer UK. “We are appealing to consumers to see the funnier side and stand out from the crowd,” he said.
At around $ 14, the sweaters are a steal. And, Baxter added, “getting one on Christmas Day could be a great way to break the ice with in-laws.”