Fashion designer Lara hopes Fashion Week 2021 brings joy amidst pandemic – News

At the next event he will present a unique collection of abayas.



Photo: provided

From CT Report

Published: Sun 12 Dec 2021, 10:33

Stylist Lara, a graduate of American University, UAE, who is currently pursuing a double master’s degree in London, has opened up to the inspiration behind her work and brand ahead of her participation in upcoming Fashion Week 2021 in Dubai.

“I had the idea of ​​inventing Lara Fashion when my friends, my family, my acquaintances and even strangers often asked me about my abaya and my style. I started giving them design ideas and later thought I’d share my ideas and projects by launching Lara Fashion.

Lara’s abaya idea is a fusion of Arab heritage with a hint of European grace. Its unique designs are available in a wide variety of colors.

She says she only designs three pieces per collection as “every woman is unique and exceptional in her own way” and each abaya “depicts an inspiring story”.

Excerpts from a chat with Lara:

What is the inspiration behind your brand?

Brand development is a crucial process and each brand should be unique and refined, while meeting the interests of the consumer base. Mixing different and individual styles to achieve a more refined and creative result has usually been a motivating factor for me. Along the lines of this idea, I have created a brand that infuses Arab culture with a hint of European finesse.

What are some of your key achievements in the recent past?

Some of my key accomplishments include earning an advanced degree and building a successful brand.

I have a master’s degree in diplomacy and security from American University, United Arab Emirates. Recently, I successfully launched Lara Fashion and attended Dubai Fashion Week as the youngest fashion designer among renowned experts and designers. I consider fashion weeks an extraordinary initiative to stimulate the motivation of young designers like me. I am inspired by various renowned designers who show off their talent and I feel proud to be part of it.

Tell us about the collection you will exhibit at Fashion Week 2021.

As each generation boasts a unique fashion statement, I have chosen to showcase timeless designs that cover various styles from different generations, including styles that incorporate assorted colors from each generation. The different designs shown here represent different timeless fashion statements.

For any passionate stylist looking to highlight their carefully crafted creations, Fashion Week 2021 is one of the most important global platforms. So, I chose this platform to showcase my projects.

The pandemic was a shock, affecting countless people globally. However, as I consider myself an optimistic person, I can definitely say that presenting my collection at FW2021 will give hope and joy in this scenario as well. Therefore, I wish to express my ideas and optimism succinctly during the show itself. I will be honored to share my views through this platform.

Fashion Week 2021 will be held at The Arena, IMG Worlds of Adventure from December 16th to 18th.

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