Fashion and the Metaverse for HYPETALKS

On Monday evening, HYPEBEAST brought together influential figures at the intersection of technology and streetwear for the latest installment of the HYPETALKS series. Led by HYPEBEAST Senior News Editor Rosie Perper on Twitter Spaces, the panel focused on the role of fashion in the rapidly changing metaverse and how creators can better connect with collectors.

Speakers included Bobby Hundreds, co-founder of Los Angeles streetwear label The Hundreds and creator of the hit NFT series Adam Bomb Squad; Nicky Diamonds, founder of Diamond Supply Co. and creator of the Diamond Crypto Dunks NFT project; Fran “Franalations” Marchello, sneaker collector and artist behind the Sneaker Punkz NFT series; Jake Becker, head of talent relations and founding member of the avatar company Genies; and Jeff Staple, creator of the New York streetwear brand Staple and designer of the Metapigeon NFT sneaker. The group answered questions about virtual clothing, augmented reality, NFT trends, and more.

Sparked by Facebook’s rebrand in Meta, Perper described the metaverse as a “primary catalyst for change” in the streetwear industry, pointing to Nike’s recent acquisition of the virtual sneaker and fashion platform RTFKT and streetwear brands around the world. who have abandoned their NFT collections.

The beginning of the discussion was the topic of virtual clothing and why people choose to spend money on clothing they can’t physically wear. Becker explained the appeal of virtual drip by breaking it down into three main pillars: accessibility, durability, and usefulness. “There is greater opportunity, especially in the definition of value in the web3, than we have in the physical world,” he said.

Becker added that social media now allows more people to see a virtual garment than the physical version, creating a wider reach. Virtual apparel also minimizes other barriers, such as the need for multiple sizes, long shipping times and manufacturing costs, as well as creating greater opportunities for collaboration and innovation.

“Over time, the original [NFT] The creator can give you additional use or he can evolve that resource so you can get further utility out of it as the times change, “Becker said,” rather than buying a hoodie in 2010 and it’s probably out at the donation center five. years later. ”

Staple agrees, noting that in the digital age, people often take a picture of themselves in a particular garment to signal to their followers that they belong to a particular community or support a particular brand without even owning the garment.

Later in the talk, speakers explored collaborations between established streetwear brands and new crypto startups, the different ways virtual clothing can be used, generation gaps in the tech space, and other topics regarding how the metaverse will integrate with fashion and what it means for the streetwear industry as it is today.

“The final game of NFT, web3, all of this, is decentralization,” explained Hundreds, noting that streetwear brands should focus their energies on community building and empowering their supporters.

Listen to HYPETALKS: Fashion in the Metaverse.

In other fashion news, Diddy has claimed ownership of her Sean John brand.

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