‘Emily in Paris’ Season 2 Causes Spike in Fashion Searches – WWD

While the premiere of Netflix’s long-awaited second season of “Emily in Paris” was just this week, it looks like some fashion searches have already ramped up in the first 24 hours.

According to data collected by ShopStyle, a digital shopping platform owned by Ebates, searches for garments worn by characters such as Emily Cooper, Mindy Chen, Camille and Julien have increased.

The over-the-top dresses worn by protagonist Emily (played by Lily Collins), who usually features an abundance of playful prints and head accessories, have spurred the rise in research, with items like beanies they’ve seen an increase of 43%.

Fashion demands for a blue and white striped sweater, gingham blazer and fisherman’s hat increased by 42%. Searches for a red dress increased 41 percent while knee-high boots increased 37 percent. In addition, Dior’s internet searches also increased by 40%.

Samuel Arnold as Julien and Lily Collins as Emily in “Emily in Paris”.
STÉPHANIE BRANCHU / NETFLIX

Emily in Paris.  Lily Collins as Emily in Emily in Paris episode 209.  Cr.  Stéphanie Branchu / Netflix © 2021

Lily Collins as Emily in “Emily in Paris”.
STÉPHANIE BRANCHU / NETFLIX

As for research on Mindy (played by Ashley Park), Emily’s best friend in Paris, sequined blazers and a red bucket bag increased 69% and 60%, respectively. Requests for a leopard coat, red dress, and black felt hat increased by 53 percent, 41 percent, and 24 percent, respectively.

Meanwhile, fashion searches related to Camille (played by Camille Razat), the real French girl from the series, have increased by up to 80%, starting with a leather blazer. Requests for an oversized blazer, high-waisted trousers and a cropped blazer increased by 50 percent, 46 percent, and 44 percent, respectively.

Emily in Paris.  (Left to right) Philippine Leroy-Beaulieu as Sylvie Grateau, Lily Collins as Emily, Camille Razat as Camille in Emily's episode 201 in Paris.  Cr.  Carole Bethuel / Netflix © 2021

Philippine Leroy-Beaulieu as Sylvie Grateau, Lily Collins as Emily and Camille Razat as Camille in “Emily in Paris”.
CAROLE BETHUEL / NETFLIX

Julien (played by Samuel Arnold), Emily’s hilarious and trendy colleague, also stepped up her fashion game in Season 2. Searches for purple blazers and white pants increased 59% and 38%, respectively. In addition, requests for a pink dress and a white button also increased by 25% and 20% respectively.

The series was successful last year when viewers can’t get enough of the character style and exaggerated storyline set in Paris. No wonder the costumes have caught the attention of so many, as they were designed by legendary costume designer Patricia Field, who has also worked on projects like “The Devil Wears Prada” and “Sex and the City”.

“I like what I do. I feel like doing it smart. I have my own philosophy. Basically, I like happy clothes, “Field told WWD in May.” So I’ve had a tendency to do successful romantic comedies over the years. “

The second season costumes were by Marylin Fitoussi, while Field worked as a costume consultant.

Emily in Paris.  (Left to right) Ashley Park as Mindy, Camille Razat as Camille, Lily Collins as Emily in Emily's episode 202 in Paris.  Cr.  Carole Bethuel / Netflix © 2021

Ashley Park as Mindy, Camille Razat as Camille and Lily Collins as Emily in “Emily in Paris”.
Carole Bethuel / Netflix © 2021

Emily in Paris.  Lily Collins as Emily in Emily episode 203 in Paris.  Cr.  Carole Bethuel / Netflix © 2021

Lily Collins as Emily in “Emily in Paris”.
CAROLE BETHUEL / NETFLIX

Last month, it was announced that ViacomCBS Consumer Products – the parent company of MTV Entertainment Studios that produces “Emily in Paris” – is further fueling interest in the hit show by selling merchandise from a clutch of the top luxury houses in the world. show. It came out online just as season two began streaming on December 22, allowing viewers to purchase the Chanel-owned Barrie checkered jacket worn by Emily or Roberto Coin’s tassel earrings worn by her spirited partner Mindy.

Other participating brands include AZ Factory, Ileana Makri’s Eye M and Zeus + Dione, along with other specialty brands owned by Chanel: Maison Michel for hats, Goossens Paris for jewelry, and Causse Gantier for gloves.

READ MORE HERE:

Patricia Field talks about new projects, “Emily in Paris”, “That’s right …” and sweatpants

Meet Lucien Laviscount, the new love interest in the second season of “Emily in Paris”

Netflix Releases Second Trailer for Season 2 of “Emily in Paris” – Here’s everything you need to know

Leave a Comment