Democratizing Pattern Evaluation For Fashion Content Creators, The Edit Advisory Announces TEA Creative | by Lauren Lovell | Jan, 2022

The innovative subscription service ushers in a new era to support the creator economy with the first trend analysis straight from the runway exclusively for fashion content creators.

Austin, TX – Seeking to democratize fashion trend analysis and support billion dollar economy and creator growth, THE EDIT ADVISORY announces the launch of TEA CREATIVE, the first high fashion trend analysis subscription service exclusively for influencers, YouTubers, bloggers and other fashion content creators.

The total value of the creators’ economy is estimated at over $ 100 billion, according to Forbes magazine And more than $ 3 billion is spent on LTK, a single influencer marketing site, according to TechCrunch. While hundreds of products are launched every day that support everything from monetization and programming to promotion and production, fashion trend analysis is an established industry resource that most creators don’t have access to. As more and more people turn to influencers as fashion savvy, this is like driving the ship without being given a map.

“Content creators are expected to operate as their own fashion magazine, complete with editorial focus and insight,” says Krystal De Lisi, president of THE EDIT ADVISORY and co-founder of TEA CREATIVE. “As a person who has worked in the analysis of fashion trends for decades, I can tell you that it is a key component in separating the very successful brands in the fashion world from those that are not. It is crucial to understand how trends can be interpreted in ways that resonate with an intended audience and bring them to market before anyone else. Democratizing fashion trend analysis in a way that fits the specific needs of content creators is a critical step in supporting the creator economy. “

TEA CREATIVE takes inspiration from runways and trend insights and combines them in a way that will allow fashion influencers to spend less time researching compelling content and more time actually creating it. Taking the ever-popular monthly online subscription model, TEA CREATIVE provides more than just trending information. It is a strategic partner for fashion influencers and provides:

● A competitive advantage over shopping apps and influencer marketing platforms such as LTK

● A constant source of inspiration and information in a convenient site that is updated every runway season and released within two weeks after our retail brand customers, but still months before the average consumer

● Trend analysis at “To the trade” or “insider” level for credibility and legitimacy

● The ability to translate the way trends are interpreted from designer runways to real life ready to wear fashions at different prices and for different markets: Trendy, body-positive, attainable, sustainable, classic / timeless and vintage / thrift

“Content creators don’t need another planning or photo editing app. They need access to the same tools and information that established brands, publications, designers and more have. This will help them differentiate theirs. brand and to become true trendsetters, “said Ellen Mason, Vice President of Marketing & Communications for THE EDIT ADVISORY and co-founder of TEA CREATIVE. “TEA CREATIVE enables fashion creators to stop wasting time on repetitive or inefficient searches across multiple shopping, fashion and fashion media sites or even other influencers. Until they become one of the top 3 percent of the creators invited to Fashion Week and dressed by Dior, they need to know the trends planned for future seasons ”.

“This allows them to streamline their creative process and make better creative decisions by having anticipated trend analysis, catwalk inspiration and the knowledge to anticipate those trends in a way that consumers will see them first,” he said. De Lisi.

With shopping apps like LTK evolving to support creators’ economics in diversifying their income streams, TEA CREATIVE empowers those creators to diversify their content streams in innovative, trend-based ways. In addition to forecasting trends, CREATIVE provides a deeper understanding of the industry’s business, fashion lifecycle, as well as other marketing, social, and other executive strategies presented through the lens of the specific needs of the content creator’s hub. .

“Some might say, ‘but this is all a designer runway and that doesn’t apply to me as a creator or my followers’.” But TEA CREATIVE is the complete package that fills a much needed gap in the creative economy space. Let’s start with designer / catwalk, because all brands, even Target and Walmart, start with designer / catwalk. It’s the when and the how of those design interpretations. This is where fashion designers can differentiate themselves, ”Mason added.

“I spent years traveling the world looking for new fashion trends. Ellen brings extensive experience to the creative marketing space. Not only do we take the trends themselves and present them in a way that is relevant to fashion and style creators, but we also provide the exact steps needed to think like a trend analyst, “said De Lisi.” Create unique content that creates. truly a loyal and engaged following. In addition to suggesting OOTD, TEA CREATIVE can position you as a fashion expert who shares how to interpret trends in ways that speak to your personal style.

Trend analyst and founder of THE EDIT ADVISORY, Krystal De Lisi spent 15 years as Associate Vice President of Design at Victoria’s Secret PINK, where she oversaw all aspects of the design strategy and development process, from concept to delivery. VP of Marketing and Business Development, Ellen Mason has 25 years of experience working with some of the best-known brands in fashion and music, including MusiCares and The GRAMMY Foundation, Kenneth Cole Productions, and Gibson Musical Instruments.

The cost of subscriptions to TEA CREATIVE is between $ 50 and $ 75, with a free option only for the newsletter. All new members receive TRENDSPOTTING Part one: how to identify the right trends for your brand upon joining regardless of membership level. Additional benefits include professional onboarding, shopping guides, a trend tracker, and webinars, the first of which is, TRENDSPOTTING Part Two: Using Trend Analysis for a Competitive Advantage and Greater Revenue on Shopping Apps.

The membership process is minimal. All that TEA CREATIVE requires is proof that you work in a relevant industry to maintain the group’s industry authority, which is easily demonstrated by links to social media channels, a website or a LinkedIn profile showing current employment relevant. To learn more about TEA CREATIVE, visit www.theeditadvisory.com/membership-1.

For more information on THE EDIT ADVISORY, visit www.THEEDITADVISORY.com.

ABOUT THE EDIT ADVISORY

We deliver professional trend analysis at the speed of fashion. THE EDIT ADVISORY provides fashion entrepreneurs with the inspiration and insight they need to develop, produce and market their brands in a sustainable and authentic way. Our unique alchemy of behavioral predictors, analysis of world events, cultural and social trends and consumer attitudes helps develop concepts and trends in strategic content, design and positioning.

ON CREATIVE TEA

Our mission is to support the creative economy and large-scale fashion entrepreneurs, influencers and other innovators. TEA CREATIVE allows you to spend less time researching engaging content and more time creating it, content that will resonate with your audience, grow your following and increase your ROI. TEA CREATIVE is the first high fashion trend analysis subscription service exclusively for influencers, YouTubers, bloggers and other fashion content creators.

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