With the help of his 60-year-old mother, Hartford-based stylist Travis Dimeer Terry took his IEMBE brand to a new level. In December, she tweeted four photos of her mother Lavern Terry wearing IEMBE’s lime green “Gretchen” bag. She wore a white dress with thigh-high boots, a furry hat and a green coat to match the bag. It went viral.
The tweet received 80,000 likes and over 9,000 retweets, as well as the attention of rapper and pop culture icon Cardi B, who commented with sunglasses emojis. His comment received 3,500 likes.