Buzzy Fashion Designer Jonathan Simkhai Goes All In on Texas

S.since his thoughtful reincarnation two years ago, Market it has become a hub for all things emerging. The hip Highland Park Village boutique, owned by mall co-owner Elisa Summers, has doubled as a closet away from home for stylish Dallas dressers and an incubator for emerging brands. Over the past couple of years, a rotating selection of young and hip brands – La Ligne, La Vie Style House and LoveShackFancy, to name a few – have found their base in Texas at the best spot next to the Honor Bar. name to know that lands in the window of Market: Jonathan Simkhai.

Opening January 19 through June 2022, the Dallas pop-up will mark the designer’s widest selection of luxury ready-to-wear, including Simkhai, Texas-designed slip dresses. To celebrate the new space, we caught up with the Los Angeles talent to learn more about what brought him to Dallas and what to expect in store. The designer will also be at the Market for a shopping event on January 20th (10am to 2pm).

Inside Jonathan Simkhai’s Dallas pop-up, the designer’s largest collection of aerodynamic pieces in Texas. (Photo by Rebecca Patton of BECKLEY)

How did you settle in Dallas for such a monumental pop-up?

Market, being one of our supplier partners, is at the forefront of style for the Dallasites and the women of Highland Park. What attracted me to their concept was the neighborhood vibe they embody: customers come to hang out! Keenan and her team have created such a wonderful environment where the shop is every local woman’s walk-in closet; there is a comfort that is difficult to create in many retail environments.

The latest emerging designer to appear in the coveted windows of Market. (Photo by Rebecca Patton of BECKLEY)

This will be the largest selection of your brand not only in Dallas, but in the state of Texas. What can we expect from the shop?

We will be showing our coveted Spring 2022 collection, which was shown on the runway. This will include a wide selection of ready-to-wear, denim, swimwear and our newly launched footwear and accessories that we are so excited about.

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Some Jonathan Simkhai ensembles ready for the party. (Photo by Rebecca Patton of BECKLEY)

Most of the brands that appear on Market continue to open brick and mortar locations in Texas. Are you planning a Lone Star store?

Our retail expansion plans are definitely in the works and this is the perfect opportunity to test the waters and get our feet wet. We want to learn what works for the Texas woman and what doesn’t. I personally love talking to the customer and listening to their feedback so that we can continually improve our product.

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Jonathan Simkhai will open a shop in Highland Park Village until June 2022. (Photo by Rebecca Patton of BECKLEY)

Dallas has a distinct look and style of dress. What do you like about the way Dallas dresses?

I think Dallas has the perfect marriage of southern sophistication and high fashion. The women here want to have fun, but they also have a refined look. However, this is becoming less common in the fashion world, so I think Dallas gives designers the opportunity to really showcase our most elegant items and allow women to style their more casual pieces.

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