bolstr® Wins Prestigious IDA Design Award for Fashion

CLEVELAND, January 13, 2022 / PRNewswire / – Today, Bolstr LTD announces the victory of 2021 International Design Award for Fashion Accessories.

“It is an incredible honor to be among some of the most important companies and design studios in the world such as Maserati, Atelier Štěpán, SYN Architects, Leica, Cisco Systems, Porsche Digital GmbH, to name a few. To achieve this recognition for our design discipline It says a lot. Bolstr is about solving problems with simplicity, “he said Jay Yoo, Founder of Bolstr.

Smaller than a fanny pack and larger than a wallet, AUX fulfills an unmet need in the men’s handbag market. Designed as an extra pocket, AUX has five strategically placed pockets for smartphones, Airpods, credit cards, passport and wallet but not much more. Elastic bands for charging cables and a pen. The single-point strap is central to the AUX Pocket design, which allows the bag alternative to be uniquely worn over the shoulder.

“The idea for AUX came from observing that most men are stuffing their front pockets due to the lack of suitable small bag options on the market. I understand I couldn’t find a bag that didn’t look like a men’s bag. before starting Bolstr. We think we have cracked the code to overcome the stigma of the man’s purse, “commented Yoo.

AUX Pocket is in its third iteration after launching on Kickstarter October 2020, with additional features coming in the first quarter of 2022, which allow for more ways to carry the alternative to the bag.

“Men want a variety of ways to carry their daily essentials and they don’t want different bags for each scenario. Many bag manufacturers offer different products that do the same thing. We want to avoid that and have surprises coming up. The option is functionality, “Yoo commented.

Bolstr AUX Pocket is available online at

About Bolstr:

bolstr produces utility bags and accessories for men that bridge the gap between laptop bags and men’s pockets. They are all original works, uniquely balancing style, performance and utility. Est. 2016.

About IDA:

The International Design Awards (IDA) exists to recognize, celebrate and promote outstanding design visionaries and discover emerging talent in architecture, interiors, products, graphics and fashion design around the world. The Farmani Group founded the IDA as the design brother of the Annual Lucie Awards for Photography, which has emerged as one of the most prestigious photographic awards in the world. Est. 2007.

Media kit: Connection

Contact: Jay Yoo | [email protected] | 216-223-8129



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