Australian fashion label Dangerfield slammed online for quietly discontinuing its plus-size range

Australian fashion brand Dangerfield has been criticized for quietly discontinuing its plus size fashion range

  • Alternative fashion brand Dangerfield quietly shuts down its plus size range
  • Customers have criticized the brand on social media for reducing sizes from 22 to 24
  • The brand stopped selling bounties in August of this year without an explanation
  • Dangerfield released a statement on Friday announcing its “inclusiveness strategy”

An alternative Australian fashion label has been criticized by shoppers for quietly discontinuing its plus size fashion range.

Dangerfield discreetly reduced its Curve clothing range which offered sizes 22 to 24 in August 2021 without offering an official statement or explanation.

The brand also removed the “Curve” size option entirely from its website and heavily discounted its existing plus size stock, which ranged from size 18 to 24.

Dangerfield discreetly discontinued sizes 20 to 24 as part of its Curve clothing range in August 2021 (pictured, a model showing Dangerfield’s plus size range)

After a slew of public reactions – which accused the brand of alienating part of the plus-size community – Dangerfield released an official statement on Friday.

“We pride ourselves on being an inclusive brand and recognized that the Curve range did not offer our loyal customers enough choice and an adequate fit,” the brand wrote on Instagram.

“In August 2021, we made the decision to expand our range of straight sizes up to size 20.

Dangerfield released a statement on Friday stating that the brand is proud of

Dangerfield released a statement on Friday stating that the brand is proud to “be an inclusive brand”

“The Curve range only had 62 styles and now, due to the changes we have made, our customers have access to over 638 styles up to a size 20.”

“We have received feedback on our size 22 and size 24 regarding the fit and are working on how it will be in future collections.”

Dangerfield urged customers purchasing that size to contact the company for updates.

“Within the next few weeks, we will receive an exciting initiative that will be gifted to frontline workers and produced in a range of sizes 6 to 24,” the statement said.

“This is part of our inclusion strategy which guarantees all members of our community the opportunity to wear what they love.”

But the brand’s response didn’t appeal to social media users who criticized the company for preaching the opposite of size inclusiveness by limiting their range to size 20.

Customers have criticized the brand on social media for removing its range of curves which featured sizes 22 to 24

‘Why not just include sizes 22 and 24 in your straight size range to start with? People over 20 must also wear clothes, “wrote one person.

“How can you be proud of being inclusive when you’ve literally done the opposite,” commented another.

‘Why not make styles from the Curve range available right from the start? Where will you announce this if people don’t start complaining? ‘ added a third.

An email obtained by Pedestrian TV sent by Dangerfield to a customer earlier this year revealed that buyers were dissatisfied with the limitations of its Curve range.

The email also said it received mixed feedback on its size, with customers complaining that the styles were larger than the industry standard size 18 to 24.


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