Australian fashion brands ‘fatphobic’, says UK-based curve model Imogen Ivy

An Australian curves model now based in the UK claims that Australian clothing sizes are “fatphobic”.

Originally from Sydney, Imogen Ivy now lives in London.

The 24-year-old took to social media to complain about the differences between the UK and Australia when it comes to clothing sizes.

In a video posted on her Instagram account, Imogen claims that in the UK and the US she fits a size 14-16, but when looking to shop in Australia, nothing under a size 18 will fit her.

And that’s if you can find a size 18 garment.

Imogen also calls various Australian fashion brands for not offering anything above a size 14.

“If you’re size 14 in Australia, there’s a slim chance you’ll go into any store and buy clothes, let alone the clothes you want,” she says in a video.

“Cut 16+ possibilities even smaller.

“Size 18+ doesn’t even bother.”

Imogen’s comments seem to have paid off for the idea that most fashion brands and retailers are becoming much more inclusive of different body shapes.

“Australia does not include size = lack of representation of realistic bodies in the Australian media = unrealistic body norms glorified as ‘norms’ creating a toxic ‘bikini’ culture hidden by ‘health and wellness’ goals = eating disorder rates higher than ever = fat-phobic encounters culture = fat-phobic society ”, he writes.

“How does Australia get away with it yet?

“I seriously have no idea.”

Curve model Imogen Ivy says Australian clothing sizes are fatphobic. Credit: Instagram / imogenfkingivy

In a video, Imogen tries to shop online the Australian designer brands she likes, but can’t find the items she wants in her size.

In a separate post, the model claims that the lack of options available to older women was a form of “fat phobia” and could have negative effects on people’s self-confidence and mental health.


“For the future of inclusivity and diversity in Australia.

“Australia you are so far behind other countries, but it is not too late to catch up on the problem.

“Go Go.”

Imogen’s followers agreed with her.

“Thanks for talking about it,” wrote one person.

“I have lived in Canada for 6 years and when I returned … I realized that this is a constructive anti-fat / greasy society that puts you to shame.”

“I miss being able to shop without feeling that my body doesn’t belong (sic) to that company.”

“This rekindled an anger in me that I thought I had given up,” wrote another follower.

“It’s not good. It’s not acceptable. DOING BETTER.”

“Don’t even get me started with swimwear labels!” Wrote one person under another of Imogen’s posts.

“These labels reduce their profits to a quarter of what most of the market here may not satisfy,” noted another.

Others noted that some places like Kmart and Target had 18+ size clothing, but mostly provided basic items like t-shirts and leggings.

“Someone finally talks about the lack of inclusive bounties in Australia,” said one person.

Imogen Ivy calls for more inclusiveness of sizes in Australian clothing.
Imogen Ivy calls for more inclusiveness of sizes in Australian clothing. Credit: Instagram / imogenfkingivy

“I’ve seen people comment on things like” umm kmart is a size 18 !! ” And as it is true but sometimes I don’t look for a shirt ??

“What if you want a nice dress or, God forbid, a cute two-piece set?

“I have to physically sew it myself or spend $ 1747282 on shipping and wait a year and 12 days for it to arrive.”

Talking with Oh mamaIvy said she felt “bewildered” when she moved to the UK and found clothes that really fit her.

“I felt so included and it was that simple,” she said.

“You go through the magazines here (in London) and I see people who look like me.”


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