ASOS reveal the hottest fashion trends of 2021

From the rise of double denim and mini skirts to the death of skinny jeans, it has been impossible to ignore the impact Y2K style has had on the fashion landscape this year.

Shoppers’ love of all things 1990s and early 2000s has been confirmed by the ASOS Annual Trends report, which reveals exactly what Brits have bought in 2021 and predicts which styles will be popular next year.

Floral, botanical and psychedelic prints took center stage this year as shoppers searched for uplifting outfits to lift their spirits during the rough months.

The lifting of lockdown restrictions triggered a surge in the sale of black pants as people returned to the office.

When it comes to pants, skinny jeans were nowhere and instead replaced with straight or bootleg cuts, dramatic flared pants, or loose-fitting sportswear.

However, there was glamor on the cards this year too, with Brits eager to dress up in killer heels and sleek jumpsuits to celebrate after spending months on and off the block.

1990s – MANIA

The 90s and 2000s look caught fire in 2021 and according to the annual ASOS Trends Report will continue to set the style over the next 12 months. In the photo, Dua Lipa

The 90s and 90s appear to have caught fire in 2021 and will continue to be influential over the next 12 months, according to the annual ASOS Trends Report.

They are a particular hit with fashionistas in their teens and early 20s, who didn’t get a chance to experiment with styles the first time.

This 2000s tribe of fashionistas are led by modern fashion icons like Bella Hadid and Dua Lipa, who defended 90s classics like handkerchiefs, exposed thong and double denim.

The women were stepping out in cargo pants, mini skirts, low-rise jeans and “double denim,” the sales figures revealed.

SKINNY JEANS ARE OUT

The standout style of trousers this year was flared trousers, with 446,000 pairs flying off the shelves at ASOS.  In the photo, Olivia Wilde is wearing mustard yellow flared pants in California this month

The standout style of trousers this year was flared trousers, with 446,000 pairs flying off the shelves at ASOS. In the photo, Olivia Wilde is wearing mustard yellow flared pants in California this month

When it comes to pants, skinny cuts have gone out of style this year, with shoppers opting for dramatic flare, mom jeans, or sleek wide-leg culottes.

Shoppers have purchased over 200,000 pairs of baggy skaters and cargo jeans. But this year’s standout pants style was flared pants, with 446,000 pairs sold.

The return to the office in the second half of the year also had an impact on our wardrobes. ASOS reported a 30% increase in the sale of black pants.

UNISEX BAGGY CLOTHING

The brand's research showed that a quarter of 18-35-year-olds plan to wear baggy clothing in the New Year.  Pictured this year Billie Eilish is wearing baggy sportswear

The brand’s research showed that a quarter of 18-35-year-olds plan to wear baggy clothing in the New Year. In the photo, this year Billie Eilish is wearing baggy sportswear

PRINTED STATEMENTS

Floral and botanical prints took center stage, along with supportive slogans promoting self-care, which has become more important than ever in the midst of the pandemic.

The trend has also extended to knitwear, with sweaters and cardigans in bright and bold prints that reign supreme in the winter.

The brand’s research showed that a quarter of 18-35-year-olds plan to wear baggy clothing in the New Year, while a fifth will choose big, bold colors.

This is a continuation from 2021, where oversized styles accounted for 60% of men’s jersey jerseys sales and there was a 135% increase in the number of women’s flared shoes sold.

And the most sought-after ASOS brand award goes to Collusion, a sustainable, vegan and unisex brand with inclusive sizes.

KILLER TRACKSUITS AND HEELS

The end of this year’s lockdown was marked by a huge increase in the sale of jumpsuits, with the net growing in popularity in the summer months until super soft velvet became the fall / winter star.

British shoppers were ready to celebrate next July with a pair of party heels sold every 13 seconds throughout the month.

MARRIAGE TRENDS

Shoppers appeared to be drawing inspiration from the wedding dress worn by Carrie Johnson who hired her £ 2,870 wedding dress from designer Christos Costarellos for just £ 45 from MyWparmiHQ when she married Boris Johnson in May

Shoppers appeared to be drawing inspiration from the wedding dress worn by Carrie Johnson who hired her £ 2,870 wedding dress from designer Christos Costarellos for just £ 45 from MyWparmiHQ when she married Boris Johnson in May

With a flurry of delayed marriages in 2020 going on this year, it’s no surprise that 1.5 million bridal and bridesmaids dresses have been sold on the platform.

The most popular dress on the platform was the Iris, a maxi wedding dress with a long-sleeved lace bodice and pleated skirt that sold 15,000 times.

Shoppers appeared to be drawing inspiration from the wedding dress worn by Carrie Johnson who hired her £ 2,870 wedding dress from designer Christos Costarellos for just £ 45 from MyWparmiHQ when she married Boris Johnson in May.

When it came to a wedding party, sage green was the bridesmaids’ favorite color and in the UK, shoppers bought 100,000 full dresses, an 80% increase in formal shoe sales.

HALTERNECK ON TREND IN 2022

With 37.437% more searches for

With 37.437% more searches for “halter tops”, off-the-shoulder turtleneck tops have been huge on ASOS Marketplace this year. In the photo, Miley Cyrus wears a neck jumpsuit in Los Angeles

With 37,437 percent more searches for “shirt”, halter tops have been huge on ASOS Marketplace this year and are expected to have a big time in 2022 as well.

“We will also see a revival of the 2000s trends next year, so expect low-rise jeans, double denim and mini skirts to be featured in many changes,” said Vanessa Spence, ASOS Commercial Design and Visual Director.

“If you need inspiration after experiencing the block in muted colors, bright pop colors have been seen all over the runways in recent shows, so they’re going to be huge in 2022.”

2021 shopping trends: how the end of the lockdown has changed our spending habits

In a separate ASOS survey of 2,000 adults, 40% of young people between the ages of 18 and 35 said they spent more on clothing in 2021 than in 2020.

40% also said they made a fashion or beauty purchase to celebrate the loosening of the lockdown in July.

And it seems shoppers are looking forward to putting their new looks together, with 67% of young people between the ages of 18 and 35 planning to hit Boxing Day sales, spending an average of £ 119 each.

Generation Z and Millennials are the biggest bargain hunters, with three in five (67%) saying they spend on sales this year and jeans (45%), coats (36%) and sneakers (36%) at the top of their wish list.

A quarter (24%) of 18-35 year-olds say they will wear oversized and baggy clothing in 2022 and a fifth (20%) say they will choose big, bold colors.

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