Amsterdam’s Lalaland launches new product that enables fashion brands to generate virtual fashion models

Lalaland, an Amsterdam-based fashion-tech startup, announced the launch of its new product, the Genesis Meta Model Creator, at CES 2022.

The latest product helps fashion brands and retailers create a highly personalized and inclusive shopping experience by generating a virtual fashion model of different body types, sizes, hair types and complexions that is closest to the buyer’s preferences.

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Why virtual model?

According to the Dutch company, both fashion brands and retailers organize several photo shoots every year to release a new collection.

These photo shoots are complex, time-consuming and expensive as they require a lot from human models, photographers, makeup artists and hairdressers to locations.

This is where Lalaland’s Genesis Meta Model Creator comes into play.

In addition to creating a highly personalized experience, the company’s virtual modeling platform only absorbs 15% of the cost of conventional photo shoots.

“There is a huge opportunity for fashion brands, retailers and digital designers to move away from legacy practices and invest in new AI-powered technology that will change the game. With our virtual fashion models, we enable a brands and retailers to enter the market faster than they ever have, increase average order values ​​and address one of fashion’s biggest problems, returns. If there’s ever been a time to experiment with technology like this, it’s now, ”says Harold Smeeman, co-founder and Chief Commercial Officer of Lalaland.ai.

Lalaland says its technology helps increase the correct success rate for the first time and reduce the need to order multiple sizes through an online personalized virtual fit experience.

“Return rates will decrease, resulting in fewer garments thrown away. It also means fewer shipments to the consumer and back to the retailer, reducing transport-related carbon emissions, ”says the company.

Lalaland: what you need to know

Founded by Michael Musandu and Ugnius Rimsa in 2019, Lalaland uses artificial intelligence (AI) to develop highly realistic digital photo models for e-commerce applications for apparel and fashion brands.

The Dutch company uses neural networks to generate images of artificial humans. Through its platform, the company offers brands a huge library of ages, sizes and ethnic patterns included so that online shoppers can see themselves in the latest clothing as per their needs.

To date, the company has raised $ 242K (approximately € 214K) in funding.

Past developments of Lalaland

Last year, Lalaland was selected as one of the six finalists of the Tommy Hilfiger Fashion Frontier Challenge. The global annual program aims to find and support innovative startups that are making the fashion landscape more inclusive.

In June 2021, Google selected Lalaland for its European “Google for Startups Black Founders Fund” in an effort to increase diversity in the world of startups and technology.

What is the CES?

CES (Consumer Electronics Show) is a global technology event organized by the Consumer Technology Association. CES 2022 takes place January 5-7 at the Las Vegas Convention Center, Las Vegas, Nevada.

Lalaland will exhibit the Genesis Meta Model Creator at CES in the NL Tech Square Start-Up pavilion in Eureka Park at Tech West at the Venetian Expo Venue, Level 1, Hall G.

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