Afrochella 2021: Fashion Night Out Street Style

Since its initial conceptualization of Abdul Karim Abdullah in 2015; Afrochella has placed the advancement of home-grown talent and creative entrepreneurs at the fore through programs that celebrate the diversity of African culture. Now in its fifth year, the Ghanaian festival has proven to be more than just a music festival with unique programming that intertwines music with art, cuisine, fashion and pop culture. Under the twin themes of “Afrofuturism” and “Made In Africa”, Afrochella made a comeback in 2021 with double the fun and thrill for viewers. Having Afrobeat poster boy, Wizkid as the festival headliner alongside the likes of African music prodigies Amaare and Gyakie, as well as exhibits on art, history and even a music museum, has become the ideal party for Africans and the black diaspora.

Instead of all the excellent musical acts, food and art installations taking center stage, Afrochella fashion truly dominated the day, from Afrochellans’ thrilling street style moments to the very first exclusive fashion episode dubbed “Afrochella Fashion Night Out” . Presented in collaboration with Instagram and produced by Ghanaian production studio DebonairAfrik, the event was designed to celebrate Africa’s burgeoning fashion scene and showcase the continent’s up-and-coming designers.

Set against the lush backdrop of the business capital of Accra Central, The Octagon was packed to the brim for the fashion affair that featured multi-brand pop-ups, a panel discussion on the growth of the African fashion economy as well as two fashion exhibitions from 13 designers who have created a historic brand in the Ghanaian fashion industry. The catwalks of “The Afrochella Fashion Night Out” saw the looks of a mix of emerging and leading names in the Ghanaian fashion scene.

Brands like Christie Brown, who dressed international celebrities like Tina Knowles, gave a new twist to traditional fabrics and silhouettes as Atto Tetteh went back to basics. Ajabeng has broadened her Afro-minimalist aesthetic with new additions of refined relaxed tailoring she’s become famous for and the “fresh out of fashion” wizard of upcycling; Boyedoe unveiled a brilliant collection of recycled denim that reinforced sustainability practices deeply rooted in African fashion. The other nine designers, including Jermaine Bleu, Bello Edu, Ophelia Crossland, Amy Et Emy, presented collections that spoke about the creative bandwidth of the continent’s current generation of fashion talent.

With all the sartorial excellence displayed throughout the event, the hackneyed idea that the vibrant fashion scene in African countries like Ghana is just a passing trend requires a big rethink as annual events like Afrochella continue to add to the collective effort to put shining fashion talents on the continent in the right light globally.

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