The Quintessence Nigeria Limited CEO Jude Oni-Okpaku advised Africans to wear clothes that fit their environment, complaining that the fashion industry on the continent suffered from profound Western influences.
Speaking during the company’s themed show, Style Zero, which took place recently in Lagos, Oni-Okpaku said: “Our take on African fashion is that it should be simple and comfortable due to our working conditions. We believe that our fashion has become too inspired by Western influences so we wear a suit and tie to work even though we live in a climate that is 40 degrees every day. ‘Style zero’ is saying that we should erase everything, start with a blank canvas and wear clothes made for us, favorable to our environment and our cultures ”.
The fashion entrepreneur also said the COVID-19 pandemic “forced” the company to not hold the show last year. He added: “Due to the COVID-19 pandemic and a few other things, we haven’t had the opportunity to portray the different African-inspired styles we have, so we thought it was a good opportunity to bring everyone together to show beauty. of African culture. This is what we are concerned with: promoting arts and crafts “.
This show is not a new idea for us. We have been doing this for many years. We haven’t done this in a while. This is the first of a long series of shows ”.
Oni-Okpaku also recognized the need for more advocates of African arts and crafts in order to shift people’s attention away from industries such as oil and gas, banking and telecommunications.
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