Adwaita Nayar: Fashion forward – Inheritors News

Adwaita Nayar, CEO of Nykaa, hates the discount model in retail, arguing that it depletes value at every stage of the supply chain.

Adwaita Nayar, 31, CEO, Nykaa Fashion, Mumbai; (Photo: Mandar Deodhar)

When former investment banker Falguni Nayar decided to venture into the beauty industry, his sounding board for all ideas was his daughter, Adwaita, who was still in college when Nykaa was taking shape. Adwaita, the daughter of Falguni and Sanjay Nayar, returned home for a three-month hiatus while still a student and worked with her mother to set the foundation for the business, including the metal structure of the company’s website. which remains the same as it was when the business started about 10 years ago. As CEO of Nykaa Fashion, Adwaita’s job is challenging: building the brand’s presence in the highly competitive and seasonal fashion space.

When former investment banker Falguni Nayar decided to venture into the beauty industry, his sounding board for all ideas was his daughter, Adwaita, who was still in college when Nykaa was taking shape. Adwaita, the daughter of Falguni and Sanjay Nayar, returned home for a three-month hiatus while still a student and worked with her mother to set the foundation for the business, including the metal structure of the company’s website. which remains the same as it was when the business started about 10 years ago. As CEO of Nykaa Fashion, Adwaita’s job is challenging: building the brand’s presence in the highly competitive and seasonal fashion space.

“What people want to achieve in two years, we want to do in the next six months”

She says that when her team tells her how many brands have been brought on board, her first question is to ask how many have been rejected – her motto is to heal with ferocity and deliver style with value. Today Nykaa carries over 4,000 brands and has 20 warehouses and 80 stores in 40 cities. The company recently went public and its listing was one of the most successful, with 81.78 oversubscribing on the last day of subscription.

NO GIFT Nayar detests the discount model in retail, arguing that it depletes value at every stage of the supply chain.

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