Meanwhile, the company has assured that it will not have any operational or commercial impact on its operations.
The company hired forensic security experts to investigate the data breach incident in which more than 5.4 million email addresses were released online from the Aditya Birla Group-owned company portal.
“ABFRL is investigating an information security incident that resulted in unauthorized access to its e-commerce database,” an ABFRL spokesperson said while confirming the incident.
However, he also added that there was no operational or business impact.
“As a proactive measure, the company reset passwords for all customers and enabled OTP-based authentication and took additional measures to protect access to customer and employee information,” he said.
According to reports, ABFRL’s database was made public by a hacker group known as ShinyHunters.
Cyber security expert Rajshekhar Rajaharia also shared information on this.
“#ShinyHunters reportedly released 700GB of #AdityaBirlaFashion data, including 5.4 million emails, phone. It appears the New Year’s data breach season has started in India. Time to change the password. – work email, “he tweeted.
The database includes personal customer information such as names, phone numbers, addresses, dates of birth, order histories, credit card details and passwords stored as hashed by the Message-Digest 5 (MD5) algorithm, the reports added.
The data breach also includes employee details, including salary details, religion, and marital status.
ABFRL, which had a turnover of Rs 5,181.14 crore in FY21, is the largest thoroughbred fashion powerhouse in the country with an elegant bouquet of major fashion brands and retail formats.
As of September 30, 2021, the company has a network of 3,264 stores in approximately 26,841 multi-brand stores.
It has a repertoire of leading brands, such as Louis Philippe, Van Heusen, Allen Solly and Peter England, along with India’s largest fashion retail brand, Pantaloons.
While its international brand portfolio includes – The Collective, India’s largest multi-brand retailer of international brands, Simon Carter and select flagship stores such as Forever 21, American Eagle, Ralph Lauren, Hackett London, Ted Baker and Fred Perry.
Last week, it announced it would acquire a 51% majority stake in the popular and contemporary brand “Masaba”, promoted by leading designer Masaba Gupta for a cash consideration of Rs 90 crore.
Additionally, ABFL has also made a foray into ethnic branded apparel through the acquisition of the Jaypore brand and collaborations with leading Indian designers Shantanu and Nikhil, Tarun Tahiliani and Sabyasachi.