Flattering fashion on TV and in movies is part of the entertainment experience. I mean, who doesn’t take adaptation style points from James Bond? But it can be tedious to search the Internet for similar items or, even worse, the real bargains featured in your latest television obsession. To find out where these elusive objects are hiding, you need Seek.
Seek is a budding new website curating clothing brands and personal care products featured in top-rated TV shows and blockbuster movies, such as a Tom Ford jacket from 007: There is no time to die and the Persol sunglasses featured in Succession. The site also features pieces inspired by popular entertainment when exact pieces are rare, as is the case with Dune And Squid games.
The platform, which was released in beta last October and expects to be fully launched in a few months, was the brainchild of Sara Klausing, former Rowing publisher and Google alum. He came up with the concept during the pandemic, to create a hub where fans could enjoy pop culture and fashion.
“People talked about the clothes and products on social media shows, but there wasn’t a single home online for those conversations,” said Klausing. Rowing at the end of November. “Coming from the publishing world, we really understand what’s going on behind the scenes. We know that wardrobe stylists, hairdressers and makeup artists are the best at what they do and select the best products for what they do. But there is a disconnect between what the public is seeing and what is available to them. “
Additionally, he noted that men also wanted to know what these actors wore on screen.
“Core men’s archetypes are powerful vehicles for brands,” Klausing tells Men’s Health. “[They] they often create simple and easy to replicate looks. There is no time to die is a great example of this. James Bond has the Perfect version of all the essentials a guy might need: the seraph, everyday sunglasses, the Omega watch, the black buttoned shirt, etc. ”
Seek seeks to fill this gap by allowing users to peruse everything from inspired pieces to Dunethe neutral minimal aesthetic for the exact (and astronomically expensive) fashion featured on Insecure.
Get the style popularity of Succession for example: fans of the show wanted to emulate the show’s luxury menswear in their everyday life.
“You may not want a Roy’s personal baggage, you may end up looking at a Rolex Date just to signal the ambitious lifestyle they lead,” says Klausing. “Successioncostume designer Michelle Matland is intentional with screen placements, with the Roys obviously investing the best of the best: Ahlem sunglasses, a Metier London leather briefcase, Augustinus Bader face cream, a cashmere Loro Piana baseball cap .
Plus, the small screen is also a great place for kids to discover emerging designers. Search for points her stylish hat at Insecurethe costume designers of Shiona Turini and ACD Yashua Simmons, who have dressed the character of Jay Ellis in emerging brands such as AMI Paris and Fear of God.
Seek, as a growing platform between fashion and entertainment, focuses on this approach to media as the future of fashion and fandom.
“We have just reached the tip of the iceberg,” said Klausing Rowing. “There are so many opportunities in this space and we are only at the beginning.”
And you have to admit that you dress exactly like 007 it actually sounds pretty tight.
Read more: Who will be the next James Bond actor?
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